There’s nothing like a fresh injection of summer fashion to get you in the mood for a stylish new season...
We’ve selected seven of the best new(ish) labels to shine the spotlight on, from smaller, local businesses to international labels that are going from strength to strength, that are getting us in the mood to shop. From sleek and simple flats to basket bags and boho separates, these are the pieces we’re adding to cart for a truly effortless start to new season shopping. Ready?
Editor: Marisa Remond | Holding image: My General Store
If you had to conjure up the ultimate selection of sandals to wear all summer long, chances are your images would closely replicate St. Agni’s style aesthetic. The Byron-based label specialises in minimal yet statement making slides, sandals and flats that are all about simplicity, comfort and effortless style – meaning they’re everything you want to wear and nothing you don’t.
Go to www.st-agni.com
What’s not to love about a brand that embraces elastic waistbands and easy-wear linen? The adorable two-piece sets are everything you want to wear whilst on holiday, while the throw-on separates – think ruffled skirts, sleek shorts and tie-shoulder camisoles – are the perfect combination of sweet and sexy. This is one posse you’ll happily want to join.
Go to www.theposse.com.au
Hand-made, one-off pieces from Mexico provide a vibrant array of beach-ready dresses that combine artisan-techniques with a modern day sensibility. We can’t get enough of the traditional embroidery and unique nature of each piece.
Go to www.littletienda.com.au
The Paradise Catcher
What’s better than a French-style market bag? One with custom-monogramming, but of course! Sydney-based label The Paradise Catcher has a knack for finding the basket bags of our dream and then personalising them with the cutest motifs (think crabs, evil-eyes and pom poms) around. We’ll take one of everything, thanks.
Paddo to Palmy
Combining a bohemian sensibility with traditional silhouettes, Paddo to Palmy has reinvigorated our admiration for the humble summer dress. Pretty floral prints, sweet polka dots and cotton lace all make a dreamy collection of everyday dresses with a unique touch. We especially love the tailored bodice dresses this season.
Go to www.paddotopalmy.com.au
It’s not hard to believe that Dôen is created by an all-women team given the brand’s ability to tap into exactly what we want to wear. Floaty dresses, bohemian prints and effortless separates make up a collection that is easy to wear with a distinctly feminine edge, becoming a firm favourite with stylish mums thanks to it’s no-fuss, throw-on appeal. Read – your little ones can smear Vegemite all over and we guarantee you’ll hardly even notice.
Go to www.shopdoen.com
My General Store
My General Store is what happens when a ridiculously stylish woman decides to design a curated collection of wardrobe basics that are made with longevity and quality in mind. Michelle Glew-Ross has put together a small but powerful selection of everyday basics – think caftans, nightwear and oversized shirting, to create a range of pieces that take you from pool to playground with ease.
Go to www.mygeneral-store.com