Behind the brand
Situated in a whitewashed shop on Paris’s Left Bank, Bonpoint was founded by Marie-France Cohen in 1975 and is now the the enclave of designer Christine Innamorato, her Italian husband and daughter Litchie (who designs for her mother’s women’s label). Innamorato, 48, took over the label 10 years ago. She prefers to label her children’s outfits ‘bohemian’ rather than ‘luxury’ and revels in Liberty print shirts, colourful tunics in gingham and sweet jacquard shift pinafores and dresses for little girls. As well as opening an outlet in New York last year, the brand also boasts a stronghold in the children’s outfitters marked in Asia.
Why we love it
Although the collections are aimed at kids, some of the items are so beautifully designed and thought-through that they often appeal to adults too. There’s a romance around the Bonpoint look; one which is immersed in folklore and fairytales. There’s humour too (a recent collection of dresses with neon florals brought a smile to many parent’s faces). This is Bonpoint‘s trademark, says Innamorato, referring to her chic classic cuts with “a touch of insolence.” The Bonpoint stores aim at a warm and cosy atmosphere – one in which kids love to hang around in, hence the addition of wooden cabins, walls with black paint that children can draw pictures on and a punch bag for boys. Celebrities who love to dress their little ones in Bonpoint include Angelina Jolie, Katie Holmes and Nicole Richie.