Meet the team: digital sales and partnerships director Eliza Hynd



We're so excited to introduce our new 'meet the team' mini-series. We want our amazing readers (that’s you!) to get to know our team a little better...

We’re just like you – trying to juggle life and motherhood as best we can. As we all know, there are some days  where we nail it and then there are others where it feels like the wheels are falling off. But tomorrow is a new day, right? One thing we know is that we’re all in this together and we feel so lucky to work with such wonderful women who inspire us daily. We’re kicking off this fantastic series with our brilliant new digital sales and partnerships director Eliza Hynd. We’re so excited to have her join our team. Mother to 19-month-old Olivia, Eliza was the national advertising manager at Instyle Australia magazine before she joined us. We chatted to her about magazines, motherhood, meditation and more. Read on to find out more about this inspiring mama.

Photography: Grace Alyssa Kyo | Hair and makeup: Sarina Zoe


Eliza wears Lisa Marie Fernandez dress, from Pam Pam Swim 


How would you describe yourself in three words?

Outgoing, driven, loyal.


What has motherhood taught you so far?

To take time to stop and smell the roses more and appreciate that it’s the small things in life that matter the most. Morning cuddles in bed with my little family is my favourite time of the day. And collecting our daughter from daycare – seeing her huge smile on her face as she runs towards me with open arms.


What advice would you give to your younger self?

Don’t stress if you are not the brightest kid in the class, the most popular or have acne. By year 12 it will be fine! Life is a long journey and there is plenty of time to come into your own, form lifelong friendships with those that matter and blossom along the way.


How has motherhood changed your perspective on life?

Motherhood is the most fulfilling and rewarding journey imaginable. Nothing beats the endless love you receive from your child. It has shown me just how important it is to have the right work/life balance. For me family will always come first as they grow up so quickly!


Can you tell us about your childhood?

I had a beautiful childhood growing up in Adelaide. It is a wonderful city with an exceptional quality of life along with some of the best food and wine produce. My mother is a keen gardener so we had the most incredible garden (David Austin roses and the like) and still do. I used to play fairy patches in my secret garden and dress-ups with my school friends in our cubby house. I was always active and playing outdoors as I was very energetic and sporty – not much has changed on that front, I must admit. I have vivid memories of  traveling to the Flinders Ranges, Mount Hotham ski trips, excelling at Little Athletics and playing tennis with my big brothers. I also have fond memories of going to ballet class with my hair in tightly gelled braids, many hot summer holidays and magical sunsets spent down at Port Willunga with our family where we would eat fresh King George Whiting, collect shells, go for long walks and windsurf. I got to relive the later memory with my daughter recently over Christmas, which was very special.


What did your own mother teach you about life and motherhood?

My mother is amazing and only now as a mother myself, do I fully appreciate the extent of her love, sacrifice and patience. She selflessly dedicated her life to raising her children to give us the best chances in life and instilled the importance of family and a close bond with our siblings above everything else. She taught me to be kind to others, have self awareness and resilience, make the most of educational opportunities presented, to work hard and believe in myself in order to uncover hidden talents. I love my mother dearly and we speak or sms most days as she lives in Adelaide. I owe a huge part of who I am today and my sharp business acumen to my upbringing in Adelaide and worldly travels as a young adult.


Eliza wears Country Road dress. Olivia wears Zimmermann dress


Can you tell us about your career path?

I have a Bachelor of Journalism from University of South Australia and over a decade of publishing experience in managerial roles where I have thrived on mastheads amongst the highly competitive women’s fashion and lifestyle categories. Most recently I was the National Advertising Manager of InStyle Australia and was with the title for a nine year stint. Prior I was with Notebook and Country Style magazines and a small agency when I first moved to Sydney. During my university summer holiday breaks I embarked on international exchange programs to Mammoth Mountain in the US where I became a qualified ski instructor and lived the snow life for three seasons. That was a sensational experience I will never forget and was where I developed a true addiction to skiing. Throughout my career I have been blessed to have crossed paths with many mentors who have helped me achieve my goals – too many special people to mention but they know who they are.


What do you love about working in media?

The people, brands and clients. There are so many talented and creative individuals in this industry that continue to inspire and motivate me!


How has the media landscape changed over the last decade?

The media landscape has shifted significantly in the last decade with the rise of  new technology and the speed of online communications, social media and digital publishing. As a result, the way brands interact with the media has also changed as they try to keep up with changing consumer behaviours. I’m traditionally a print girl and always will be passionate about the medium however, as a working mum, I am time poor and not everyone has the luxury of time to indulge in a magazine or hold a newspaper when you can access desirable information easily from your phone, tablet or desktop. Traditional outlets such as TV, radio and print have followed suit and expanded to digital formats to keep up with the technological movement and to stay ahead of new and emerging influencers who are making headway in that space. The future of publishing will be an interesting ride for all but there are strong indications that niche players operating in a unique digital space will benefit in the long term.


What have been some of your biggest career highlights?

Joining the InStyle team way back when was a huge coup for me as I had long wanted to work on a global fashion magazine. Being promoted to NSW Advertising Manager and then quickly progressing to the lead role of National Advertising Manager four short months later at the age of 28 are some of my fondest highlights. I will always be proud of all that I achieved and delivered for the InStyle business as I gave it my all.


How do you juggle motherhood with work – what are your time management tips?

I am not going to lie, motherhood while working full-time in a demanding career is very challenging and I take my hat off to any mothers who do. Efficiency is key for successful time management and a quality not quantity approach to daily tasks. My husband taught me the rule of ‘three key points’ so I try to stick to that to streamline things. I no longer have time to sweat the small stuff. I’m a big fan of to-do lists and I am fortunate to now be working in a flexible part-time arrangement with inspiring mumpreneurs which is truly amazing.


What kind of role model do you want to be for your daughter?

I aspire to to be someone she respects, admires and loves unconditionally despite any flaw.


Eliza’s little list of loves:

All things Aspen. I’m a mad skier and the snow season abroad is the best it’s been in a long time. My Instagram feed is a winter wonderland frenzy from all around the world and, with the current Sydney humidity, it’s definitely where I would rather be right now!
Lion. An incredible, moving film. Make sure you take a tissue box and be prepared to want to adopt a dozen Indian children afterwards… I know I did.
Thrive by Arianna HuffingtonAn excellent read.
Netflix. Season 5 of Suits. Eagerly awaiting the new seasons of House of Cards, Game of Thrones and Bloodline.
Interior design. We are currently renovating our house and I am obsessed with all things interior related. Making decisions is the hard part.
Headspace app. I try to allocate 10 minutes a day to meditate and feel a million dollars when I do
Palm Beach. I was fortunate to have a mini vacation there recently with my daughter’s godmother. It’s a slice of paradise.
Old Shanghai Massage House. They do an awesome affordable no-fuss deep tissue massage.


Eliza in a flash:

Coffee or tea: Coffee in the morning and the occasional tea in the afternoon
Typical breakfast: Jessica Sepel’s Smoothie bowl 
On your bedside table you’ll find: Tablet, books, candle, Philosophy’s Pure Grace Body Lotion, family photo in Vera Wang frame.
Exercise of choice: Running. I love running. It clears my mind, releases happy endorphins and keeps me in shape. I love the odd running competition too. City To Surf is one of my favourites… my goal is to beat my PB of  64 minutes.
Book you’re currently reading: The Complete Buddhism for Mothers by Sarah Napthali 
Heels or flats: Flats by day, heels at night (when I get the rare chance to go out that is!)
Baby bag: Louis Vuitton Neverfull tote
Sunglasses: Celine
Dream travel destination: Greek islands – Santorini
Websites you regularly visit: SMH, Net-A-Porter, The Grace TalesKate WaterhousePinterest, Houzz
Must-have essentials for a beautiful tabletop: Lots of fresh flowers in a timeless vase (Marquis by Waterford Wedgwood is a favourite), candles, quality plates and glassware, stylish place mats/table runner all tying into a consistent colour theme.


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