“What if we formulated the best product in the world? What if we included, in just one product, all the ingredients that could influence the skin’s youthful qualities?” This is what Jacques Courtin-Clarins, the founder of French luxury skin care brand Clarins, asked one of his researchers, in the Clarins Laboratories, located just north of Paris, back in 1985...
At the time, Clarins was the top-selling luxury skin care brand in France. It was then that the iconic Double Serum was created and 30 years later, it’s still one of the most iconic beauty products for women around the world (along with many more of their products). But the brand is smart, they know we always want more from our skin care. So they’ve just relaunched this beloved product and it’s now their most powerful age-control concentrate ever. It’s two power-packed anti-ageing serums in one and is created using potent plant extracts such as turmeric, which is known for its powerful anti-ageing properties. We told you they were smart. Keep reading mama.
“ What if we formulated the best product in the world? What if we included, in just one product, all the ingredients that could influence the skin’s youthful qualities? ”
Personally, this launch couldn’t have come at a better time. You see, no one ever runs into me and tells me how young I look. No, no, no, those days are behind me which is fine because I’m the proud mother of two small humans so the bags under the eyes are worth it, but it would be nice to feel a little fresher from time to time. So it’s time to step up my skin care regime. Ever since I became a mother, it feels like I need most things in life in a double dose. Coffee – make it a double; wine – two glasses always feels better than one after a stressful day; sleep – when I can get it I feel I could sleep for weeks; skin care – where do I start? I’m in my mid-thirties and really starting to turn my focus onto anti-ageing. I need powerful skin care that works fast but is also gentle enough that it won’t upset my sensitive skin. On my wish list? I’d like to revive radiance, even out and firm my skin tone and reduce fine lines. Anyone feel the same?
Now, I’ve used Clarins for longer than I can remember. Growing up, my mum always had the brand in her beauty cabinet (she still does) and as a child I used to love going through her cupboard, testing all her products. I’m not sure she appreciated all the finger marks in her beautiful products, but it definitely taught me the importance of taking care of your skin. It also taught me that Clarins is a brand for all women, no matter what age you are. I still remember she always had Clarins Beauty Flash Balm (the ultimate pick-me-up for tired, stressed skin) in her cupboard and always a strong night cream. She’s always taken care of her skin and it shows – my gosh she looks good. I’d watch as morning and night she’d work through her skin care regime, always cleansing properly then applying all of her creams.
Mum took me for my first facial when I was 14 years old. One of our dear Croatian family friends is a beautician and I still remember that first heavenly facial and being introduced to all these new lotions and potions. They would both remind me time and again that if I was going to spend money on myself, it should be on my skin. I didn’t listen, of course. Does any teenager listen?
Luckily it’s not too late to improve the way you look after your skin. The new Double Serum is the only dual-phase hydric and lipidic anti-ageing treatment rich in over 21 plant extracts. The star ingredient, turmeric extract, is highly concentrated in turmerone and was selected for its ability to optimise cellular communication. Turmeric has been used for more than 4,000 years by many cultures for its powerful antioxidant and anti-inflammatory properties and its active molecule curcumin is believed to help prevent and relieve a myriad of health conditions (you can casually drop that into conversation next time you’re sipping on a turmeric latte). There are also nine organic ingredients in the new formula such as leaf of life (grown in Madagascar), quinoa, marsh samphire, kiwi, Mary’s thistle, goji berries, edelweiss, ginger lily and green banana.
2 serums in 1, the double formula is based on the skin’s own oil-in-water nature. It combines the richness of an oil without any greasy residue with the smoothness of an ultra-comfortable gel texture. Basically, it glides on easily and soaks into your skin instantly.
This, fellow mama, is your new best friend. It’s potent, powerful and works wonders (just ask my mum and I). Add it to your skin care regime now.
Photography: Grace Alyssa Kyo | Videographer: Sam Hastwell | In association with Clarins