The Tale of Serena & Honor Hood
Raised in both New York and London, Serena takes her style cues from both sides of the Atlantic and shares an inspiring outlook on motherhood: “No matter what, your little one comes first and puts everything else in perspective”, reflects Serena. “I think it’s also been a good lesson that you can’t plan for everything and sometimes you just have to ‘go with the flow’.”
I had the great pleasure of working at VOGUE in London with Serena. She is a consummate professional, yet also seems to possess an inherent work/life balance that we all strive for. Perhaps a great foundation to aid the transition to working mother. True to form, Serena reflects on the juggle with a dose of reality, “Between work and being a mother and wife I have to admit there isn’t much time for working out. But that’s ok too – I always say that my 40s will be the time when I can focus more on me.”
We caught up with the super-stylish Serena to talk about everything from mama essentials (hint: Bobbi Brown concealer), to life at VOGUE, her penchant for print dresses, and learning to go with the flow of parenting…
Photography: Lauren Michelle | Words: Emily Armstrong
It’s shown me a new unconditional love. No matter what your little one comes first and puts everything else in perspective. I think it’s also been a good lesson that you can’t plan for everything and sometimes you just have to “go with the flow”.
Persevere with a routine. It can be tricky to get off the ground at the start but it pays off and I think it makes for a happy baby and happy parents.
I moved back to London in 2010 to be closer to my family who reside here. Not long after I met my English husband and six years on we had Honor. One thing I love about London is that people entertain at home, so much of life in New York revolves around going out for dinner. The English countryside is very special and the access to visiting Europe so easily enriches life here.
I worked as the intermediary between the magazine and the fashion brands, so a lot of my time is spent with designers and PRs seeing new collections and assessing where they might fit in the magazine. Every day was different and each shoot was as exciting as the next. It required quite a bit of organizational work, but I like order so I don’t find that part difficult.
Filled with too many newsletters.
Dresses are having a big moment right now, which I’m very happy about. I find it much easier putting on one item that thinking about what to piece to together each morning.
The growing world of digital has created new opportunities for designers, especially those just starting out. I discover many new brands scrolling through Instagram, some of whom have come to be shot in the magazine.
I took 10 months off and am so grateful to have had those months with her at home. I feel lucky to live in the UK where they allow you more time than they do in the US. It can take a while to feel like your old self again, I was definitely not one of those women back in their old jeans after three weeks. Try five months!
I loved going back to work and feeling part of the real world again. But I love going home all the more now at the end of each day.
I tend to wear clothes that aren’t too restrictive or dresses that are too short as you’re constantly bending over to pick your baby up. But otherwise no – I’ve always been someone who wears things I love and that hasn’t changed.
Bonpoint is just beautiful and timeless, my mother has kept my old Bonpoint dresses so we have dresses across the generations for Honor to wear. Rachel Riley is another brand I love and also feels very English, they do incredible printed PJs too. A new brand I discovered recently is Olivier Baby and they have beautiful liberty print and cashmere sets. Mini la Mode does the best baby grows with gorgeous smocking details that are really special.
We have a great nanny who we all adore.
Up at 6am to let the dog out, then breakfast with Honor before getting ready for work.
A warm bath filled with relaxing oils.
If you are going anywhere with your little one leave 15 extra minutes. It always takes longer than you think it will.
I read Gina Ford while I was pregnant and have tried to keep to her routines through the different stages as much as I can. It’s a completely different approach to how my mother brought us up, but I find that being a working mother having a structure in place is even more important and necessary.
Between work and being a mother and wife I have to admit there isn’t much time for working out. But that’s ok too – I always say that my 40s will be the time when I can focus more on ME.
Coffee – a lot of it. I love Cru Kafe coffee and the pods are 100% recyclable. I’m so much more conscious now of unnecessary wastes and doing what we can to keep our planet beautiful for the next generation to enjoy.