for the stylish mother


for the stylish mother

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The tale of Laura Fantacci & Greta Zita Pagani

Photography: Julie Adams Words: Georgie Abay

If anyone knows how to pull together a fuss-free, fashionable outfit, it’s the London-based Italian fashion editor and blogger Laura Fantacci. Her blog – Wearing It Today (WIT) – was started with the aim of inspiring simple style solutions. “My day job is Fashion and Shopping Editor at RED magazine. I edit the front of book section and compile all those shoppingy pages you read at the front of book section of most magazines. My job is to scout trends and bring you the edit of the best things to buy right now.”

It’s no surprise that since giving birth to her daughter, Greta Zita, her focus has shifted. She needed to find outfits that combined style with practicality. “I love searching the Internet for new fashion buys and great investments – it’s part of my DNA. I’m a very visual person. The blog has taken a turn recently in terms of it being a bit more Mum savvy. Mums used to leave comments on my blog asking for advice on stylish uniforms for mums. Now I really understand what comfort and style means,” says Fantacci, who recently returned to work, after taking a year of maternity leave.

Fantacci recently spent a month in Italy with family and friends, which is where fashion photographer Julie Adams, who co-edits a beautiful website called An Affair With Italy, captured these gorgeous images.

Her daughter also inspired a new jewellery collection. “I started designing a capsule collection of fine jewellery inspired by my daughter’s birth called The Greta Collection. When Greta was born, I really wanted a special, wearable, everyday piece of jewellery that bared her name, something that I would be able to give her when she is older and to which I could add more if I had other children,” she says. “So together with the Florentine Ponte Vecchio jeweller that made my engagement ring, and my mothers many years ago, we came up with the charm rings that I’ve been wearing ever since.”

Laura’s little list of loves:
My pram system, Uppa Baby. Not the lightest nor the most compact but I loved it because it’s virtually indestructible. I also love my Ergo Baby sling.
Reading a magazine in the bath.
Working on my blog. It’s my creative outlet and I love it.
Manicures and pedicures. At times, the only thing that made me feel put together. My favourite is from Bliss Spa on Sloane Avenue in London.
My new hair cut and colour by the best sister-brother duo in town Sally and George Northwood at Josh Wood in Libertys. If they work with the likes of Rosie, Alexa and Gwyneth, there is a reason! After having Greta my big chop was the best investment I made.
My Anya Hindmarch nappy bag. Perfectly stylish at all times.
J Crew vintage cotton T-shirts, Elle MacPherson nursing bras, J Brand maternity leggings.
Hot chocolates with new mummy-friends at my local Ottolenghi in London. They serve the best hot chocolate in the world.
Instagram. I LOVE it and it really kept me on top of what was happening in the fashion world while breastfeeding.
Brow waxes with Adriana at Benefits.
My husband.
Fresh flowers. I fill my home with them on a weekly basis.
Walking with Greta. London has so many beautiful parks.

July 2013



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