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The Grace Tales is a lifestyle destination for Mothers – hello!
We’re a place for women to find style, substance, and solidarity. We celebrate the paradox of modern motherhood; the struggle and the beauty, the joy and the relentlessness. We’re known for our refreshingly honest and insightful conversations with mothers, from celebrities like Miranda Kerr and Teresa Palmer to the extraordinary, ordinary women raising the next generation. The Grace Tales covers everything from the big questions (‘how to raise good humans’) to the very little ones (‘are cardigans cool again?’)
In 2013, former Australian VOGUE deputy editor Georgie Abay saw a gap in the market. Pregnant with her first child, she no longer felt quite at home in the glossy magazine world, but nor did she see herself reflected in the sea of mummy blogs and online forums. Thus, The Grace Tales was born – a content-first platform covering profiles, fashion, beauty, lifestyle, interiors and food. As mothers, most of us are searching for kinship and community. It’s common to hear women talk about the isolation they’ve felt in early motherhood, and the need to connect and hear other womens’ stories. We all want to know how everyone else is doing this whole motherhood thing – and it’s a relief to hear that absolutely every one of us is winging it. Nailing it some days, failing it (many) others. Today, The Grace Tales has grown to include a membership platform, reader events, a content creation hub, an e-commerce store, a print magazine, and our first book, Grace Mothers Letters To Our Children. The Grace Tales has editors in Sydney, Singapore, London and Los Angeles.
Who do you call in a crisis? Your mum. That’s why we’ve hired a whole team of them. Meet The Grace Tales team here.
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