ABOUT - The Grace Tales


You’ve got this mama...

Launched by former Australian VOGUE deputy editor Georgie Abay in 2013, The Grace Tales is a digital lifestyle brand that is focused on content-first, with features across six key pillars: profiles, fashion, beauty, lifestyle, interiors and food. The inspiration for The Grace Tales came when Georgie was pregnant with her first child and realised the gap in the market for a lifestyle destination for mothers, providing glossy magazine-style imagery and inspiring content. A central hub delivering style and substance for women at every stage of her motherhood journey all over the world. Featuring interviews with famous and everyday mothers, honest conversations, expert opinion and a mix of aspirational and relatable content. With that, The Grace Tales was born. The Grace Tales now spans multiple platforms: a lifestyle website, a membership platform, reader events and this year a podcast and video channels on the way, a content creation hub, an e-commerce store and the brand has just published its first book, ‘Grace Mothers Letters To Our Children‘, stocked around the world at high-end retailers including Moda Operandi and Liberty London.

The Grace Tales’ defining feature is its profiles (known as ‘tales’) of a diverse, global, curated selection of mothers. From celebrities such as Miranda Kerr and Teresa through to everyday mothers chasing their dreams, the mothers featured on The Grace Tales are unique, eclectic and inspiring and most importantly, honest. The Grace Tales has editors in Sydney, Singapore, London and Los Angeles.

Photo: Julie Adams