Behind the brand:

The Grace Collection was created by former VOGUE editor and founder of The Grace Tales Georgie Abay. We want to bring you chic limited edition products that you can’t live without. Everyday items that you’ll use time and again. Think of The Grace Collection as your new go-to destination for all your style essentials.

We’re thrilled to launch our new The Grace Collection range with a beautiful range of machine washable neoprene shopper totes. They’re the kind of bags you can take anywhere and everywhere. Use them as gym bags, beach bags, travel bags, baby bags and more. Then throw them in the wash. Each bag features a removable neoprene pouch, which fits all your essentials from your smart phone and keys to nappies and baby wipes. Basically, no more rummaging around your bag!

A colour blocked neoprene bag is the ultimate must-have accessory for the stylish mother.

Stay tuned for more product launches and collaborations soon.

About the brand:
Creative duo Leanne and Ruth know a thing or two about fashion, having originally met when they were both working for an online fashion store. Fast-forward to 2013 and after having children of their own – Tobias and Arlo (the bear) – the pair were looking for something unique in the kidswear market that wasn’t pink or blue. “It was a post maternity leave water cooler conversation (yes, they really do happen) that triggered the idea for Tobias & the Bear – great printed leggings, with unique designs created by us, for boys, or tomboys (or for any mum who wanted a break from the sea of pink out there). Our hunt for just this had failed time and again and our babies were at risk of having to wear styles we felt were suited for men more than boys. That was in the autumn of 2013 and just 10 months later, we were up and running with our first four designs,” say the creative duo.

Why we love it:
They cater for mums who don’t want to dress their girls in bows and frills or boys in pastel blue. “The collection has a real unisex handwriting. We’re not about seasons. We believe in building a large collection of incredible styles and prints which we add to regularly and everything we do is 100% made in the UK – that’s really important to us. Leggings are our love.” The prints are full of personality and include a range of animals (foxes, bears, bunnies, penguins, elephants and more) and the look is all about fun and practicality. The talented duo couldn’t have created a more covetable clothing line.

 

Behind the brand:
Inspired by Andean culture and traditional ways of weaving and hand knitting, New York-based Alexandra Gizela created infant and children’s accessories line Cabbages & Kings: her very own answer to a market crowded by uncomfortable materials and dull designs. “Customers will initially be drawn to the uniqueness of the line, but will ultimately be won over by the versatility and quality of each piece,” she says. Passionate about ethical fashion, Gizela seeks to provide her customers with hand made garments created by artisans across Central and South America. Collections feature hand-loomed skirts and dresses in vibrant patterns, as well as hand knitted leg warmers for the cooler months. In addition to the social message carried by the brand, Cabbages & Kings primarily uses alpaca and other natural fibres to craft their garments, making them an eco-conscious choice.

Why we love it:
The new spring/summer collection proves that in addition to clothing, Cabbages & Kings do fantastic accessories. Their hand embroidered headbands and cotton hand embroidered bibs are perfect for gifting. We also love the joyful South American inspired colour combos which are also sure to make a statement.

Behind the brand:
If you’re looking for a ‘go to’ beach brand, other than Australia, where better for it to originate from than endlessly sunny California? Certainly, all that sparkling blue Pacific sea and rolling surf provides a great testing ground for new beachwear company Minnow Swim’s latest creations. Minnow Swim’s owner is Morgan Smith – a former product marketer with big children’s brands such as Bugaboo and Storq. Not surprisingly she loves nothing better than to spend all day  at the beach with her husband and young son Theo. And because of that she was after kids beachwear that wasn’t just practical, unfussy and contemporary, but it also had to be incredibly durable.

Why you’ll love it: 
Her SS16 collection – which contains five main shapes – brings us the gorgeous, colourful Liberty-like flora print such as that found in the unisex long-sleeved Rashguard. The pattern is also in the boys Floral Boardie shorts (which have cute detailed piping to match the draw string tie) and the incredibly sweet girls Floral Bandeau set. Real cuteness though, we believe, comes in the form of the girls One Piece Ruffle swimsuit (go check it out now before there’s none left!). Colour-wise, Smith has gone for what she terms a ‘sun-kissed palette’ encompassing classic navy. We’re just wondering when those stylish boys shorts are going to be produced in adult sizes?

 

Behind the brand:
Former advertising co-workers and best friends Roland and Tania, are the founders of the New York based label Goat-Milk NYC. Wanting the best for their children and all mothers alike, the pair in 2008, were motivated to create a clothing line that was built on the foundation of quality over quantity, the result; beautiful and simple crafted clothing, inspired by a hint of European aesthetic. Made from 100% organic cotton that is fair trade and environmentally friendly, the clothing line is a perfect mix of classic shapes and functionality. The perfect go-to for beautifully crafted basics and underwear, a staple for any child’s wardrobe. Made with love, honesty and passion the line has gone from strength to strength, bringing happiness to children, families and our planet.

Why we love it: 
Choosing comfort over style shouldn’t be a choice, the simple, comfortable yet European design of Goat-Milk ticks all of the boxes for both mother and child. The warm hues, shapes and functionality creates a nostalgia of family life, a simpler time, which is why choosing Goat-Milk clothing has never been so easy. Placing importance on what matters is key and is why the no- fuss and practical nature of Goat-Milk is a marker of a great brand.

Behind the Brand…

Founded in Water Mill, New York in 2012 by Isaac Ross, Solid & Striped is a swimwear and self-described vacation lifestyle line that combines elegant designs with practicality. Inspired by classic silhouettes and timeless preppy prints, the brand began with a collection of men’s trunks and introduced womenswear in Spring 2014. Stocked by luxury retailers such as Net-A-Porter and Barneys, the brand has collaborated with such style influencers as Poppy Delevingne and Hilary Rhoda. The range is expertly crafted using the finest European and Japanese fabrics to produce luxurious swimwear.

Why we love it…

Bring the understated style of the Hamptons to your wardrobe over summer. The signature classic All-American striped one pieces and high-waisted bikinis are effortless but luxurious. Solid & Striped has been featured in prestigious fashion publications such as VOGUE, Elle, W Magazine, Harper’s BAZAAR, GQ and if that’s not enough, Beyonce, Gigi Hadid and Sienna Miller find the label as hard to resist as we do.

 

Behind the brand:

Former fashion PR, Holly Anna Scarsella was influenced by summers on the Cote D’Azur and launched her beach-inspired clothing range in June 2015, creating a collection that’s laidback but stylish. Brigitte Bardot may no longer frequent La Croisette, but the glamour crowd still flock to St Tropez to hang out at Club 55, and Pampelone embodies this style with a bohemian luxe look that works equally as well on the streets of NYC and beaches of Ibiza as it does on the French Riviera.

Why we love it…

Beachwear doesn’t always mean bikinis, and some situations definitely call for a cover-up. Pampelone’s embroidered blouses, grown-up playsuits and flattering off-the-shoulder maxi dresses are just what are needed for staying cool but looking hot, at the waterfront or zipping around on a Vespa. The versatile separates can be teamed with swimwear or jeans and with clever styling will see you from sunrise until after-hours. The best thing about this affordable little label, available online or from a hand-picked selection of boutiques,­ is that it’s also pretty exclusive, so the chances of bumping into another beach-goer wearing the same are very slim.

Behind the brand:

Australia’s Emily Cooper studied at the prestigious Ars Sutoria footwear institute in Milan and launched Meandher,  a perfectly constructed collection of men’s styles in 2010. It wasn’t long before she was inundated with requests for the same shoes in women’s sizes and in 2013, Meandher’s women’s line was born – a timeless, high quality collection of flats, all predominately made by hand in Tuscany where Emily works closely with the pattern makers and modelists to ensure her designs are accurately brought to life.

Why we love it…

Why borrow from the boys when there are shoes cut just for you? The brand’s ethos is ‘keep it simple’ and Emily Cooper achieves this, but adds her own twist to make Meandher shoes one step ahead. From the metallic finishes on the shiny black and gold oxford lace-ups or the brightly coloured mulberry suede penny loafers, each handcrafted shoe has little touches that make an otherwise classic style very special indeed. Now based in Los Angeles, Meandher is worn by Emma Watson, Drew Barrymore, Jessica Hart, Orlando Bloom, Sienna Miller and brand model, Poppy Delevingne who find her androgynous designs as irresistible as we do.

Behind the brand:
New businesses often take shape when a new child comes along, and Michaele Simmering and Johann Pauwen are thankfully no different. When they moved to Los Angeles in 2006 and couldn’t find furniture that met their criteria of being environmentally sound and aesthetically pleasing, they had no option but to design their own; soon after their daughter’s crib became part of the first Kalon Studios collection. Each piece is made by skilled groups of makers around the US and is designed to be as socially and environmentally responsible as it is beautiful.

Why we love it…
Firstly, everything in the whole range just looks so good. New parents will adore the Caravan crib inspired by wagons from Storybook Circus, and it’s hard to imagine any living space that wouldn’t be improved with their No. 5 series sofa or Isometric table and chair. Kalon Studios is the first choice for fellow creatives, with Anna Bond from Rifle Paper Co. choosing her baby boy’s bed from them, and Elisa Restrepo from hot shoe line Dieppa Restrepo opting for their Caravan Divan toddler bed. The furniture exudes quality; it feels wonderful and each piece was built to last for generations of use.

Behind the brand:
Georgia Macmillan is the talented Australian artist creating a beautiful range of digitally printed linen cushions, throws and napkins featuring her hand painted watercolours. With a background in luxury fashion PR, and currently The Grace Tales’ lifestyle editor, Georgia has a knack of knowing what people want – in this case, definitely the alluringly understated textiles she now designs.

Why we love it…
The concise collections Georgia Macmillan has released so far have an ethereal quality; choose from the muted Grey Days pieces or The Indigo Series which sees appealing inky blue tones on plump down-filled cushions that work perfectly in bright rooms and summer houses. The versatile big throws are ideal on beds, sofas and because the print matches the napkins, they make the ideal combination for the best-dressed lunch tables.  Having relocated to Dubai, Georgia’s first collection emanates an enviously laidback style we all wish we could replicate, and now the interiors team at Harper’s Bazaar has picked up on the collection, we should probably get in line to buy before it’s all gone.