Anna Jones

British mother of two Anna Jones was the first woman appointed to the role of CEO at media company Hearst UK in 100 years. Now given that the company publishes magazines such as Harper's BAZAAR and ELLE, and women are at the heart of Hearst is all about, this is staggering. Almost as staggering as when she'd later launched her own company AllBright, and was sitting in meetings with potential investors who made comments such as: "There is no such thing as a great female entrepreneur" and asked questions such as "what does your husband do?". She tells us about those first meetings today.



Anna Jones

AllBright co-founder Anna Jones

In our conversation, we talk about her time as CEO, and how everyone, no matter how high up you are, has self-doubt and she concedes to still feeling it daily. We also look at how it's better to be decisive, and why that's a key trait of leaders.

The beginning of Anna's career transition from CEO to entrepreneur happened when she met her now-business partner Debbie Wosskow – who is the founder of Love Home Swap - at a party and the two of them talked all night. It was the beginning of All Bright – a company founded in 2017 which supports women at all stages of their careers, with a particular focus on skills, events and space. The name Allbright is a nod to Madeleine Albright, the first female US Secretary of State whose famous maxim was "there's a special place in hell for women who don't help other women".

All Bright now has three private member clubs – two in London and one in LA – which are focused on creating networking opportunities for women in business – and there are more to come. They also offer fantastic online education through both the AllBright Academy and AllBright Digital, which launched recently.

I love hearing from incredible women like Anna – who are open and honest about the reality of climbing the corporate ladder with young children, and also what it's like going from a big corporate to an entrepreneur and building a business from the ground up.

In today's conversation, we talk about:

  • How self-doubt is something we all feel.
  • The night she met her now-business partner Debbie Wosskow – the founder of Love Home Swap.
  • The decision to resign from her position as CEO of Hearst UK to start to make their vision a reality – and how she knew it was the right step.
  • The most challenging stage of juggling a career and motherhood.
  • The motherhood penalty and how to overcome it.
  • The process of raising capital.
  • How Allbright is supporting women raise capital and build their dream businesses.
  • Why do many women understate their experience and achievements.
  • How men tend to have a superior networking ability – and how we can change this.
  • How COVID-19 has changed their business and accelerated the launch of their digital offering.

To find out more, go to www.allbrightcollective.com

thegracetalespodcast

Amelia Freer with client Boy George

Like so many women, British celebrity nutritional therapist and best-selling author Amelia Freer just assumed she'd one day be a mother. But as she ended her thirties, she suffered a spate of miscarriages - including one that occurred while Freer was appearing on live TV, promoting one of her best-selling books - and doctors told her to prepare for a life without children.


Her chances of becoming pregnant, they said, were incredibly low. "It was quite brutal to accept that my future was going to look different to how I had imagined," she says. "But I don't think I really accepted it or gave up, I just quietly hoped for a miracle. I saw it as yet another of life's hurdles and I do have an attitude of just seeing how things turn out." It's this attitude – and a healthy dose of reproductive luck, of course – that saw Freer fall pregnant at 41 with her first child. Her beautiful daughter, Willow, is now two and a half.

During her pregnancy, Freer's attitude to health stayed as sensible as it has always been. With a focus on gut health, vegetables and good fats, Freer has always steered away from fad diets and trend-based superfoods when it comes to her clients (who include Victoria Beckham, James Corden and Sam Smith, among others). Victoria Beckham has said Freer taught her "so much about food; you've got to eat the right things, eat the right healthy fats."

She's written four books (her fourth book Simply Good For You celebrates the joy and the nutrition of food, and features over a hundred delicious, quick and non-nonsense recipes that are as healthy as they are tasty). Her third book, Nourish and Glow: The Ten Day Plan was borne of Freer's no-nonsense approach to nutrition. Based on a modified version of the Mediterranean diet, Freer says the book is a great place to start for anyone looking to improve their nutrition. As in all of her work, there's an emphasis on fresh fruits and vegetables, healthy fats and complex grains.

We caught up with the inspiring Freer to talk motherhood, the experience of miscarriage and more. In our conversation, we cover:

-The joy and the nutrition of food.
-The psychological and social aspects of nutrition.
-How Amelia's approach is driven by 'Positive Nutrition' and it's not perfectionist.
-Why we aren't understanding that diets simply don't work.
-What should we actually eat in a day?
-How many of us are dehydrated and how this has a massive impact on our wellbeing.
-Pregnancy loss and her motherhood journey
-How to nurture our bodies after we have children.
-Time management and the power of "no"

To find out more about Amelia Freer, go to ameliafreer.com

Amelia Freer

Amelia Freer holding her book Simply Good For You

Amelia Freer with her daughter Willow

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Carly Brown

By the time you finish this story on Auguste founder Ebony Eagle, you'll want to move to Byron Bay, own a couple of horses and dress exclusively in Auguste. At least, I did. She's the type of woman who spreads positive energy and this energy trickles down to the clothes she designs. Ebony has created a fashion brand for women and children that's driven by sustainability and giving back.

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If I asked you if you embrace your body, what would you say? When was the last time you looked in the mirror and loved what you saw? And if I told you that the largest problem for Australian school children is their body image and 70% of Australian school children consider it to be their number one concern, how would you feel? As Body Image Movement founder Taryn Brumfitt discovered when creating her documentary Embrace - the most successfully crowdfunded documentary in Australian history – body image is a global problem and it begins far younger than we'd like to believe. "No matter where I travelled to, the stories were still the same. There was still an expectation of what beauty meant in particular countries and cultures. And if you fell outside of that beauty standard, then you were like most women, on that road of battling against your body," she says. Embrace Kids is now in the works and you can donate to the funding of the documentary here. Teresa Palmer, Celeste Barber and Natasha Stott Despoja are all executive producers - what a line-up!

Here, we hear more about the defining moment that lead Taryn to begin her journey of learning to embrace her body and how we can all follow her lead and also her latest project, a new children's book entitled Embrace Your Body.

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The Suite Set

The Melbourne-based founder of The Suite Set Sally Branson Dalwood has worked as a senior media advisor to a prime minister, developed and promoted strategy around entrepreneurship policy for women and worked as the director of a political party. Ask her about her career in politics, and you'll hear about the time she was catapulted off an aircraft carrier. And the time she climbed a rope ladder down the side of a US warship into a pilot boat floating aside it in the middle of the ocean. There's also time she was accompanying the Prime Minister when the Duke and Duchessof Cambridge visited Australia. Dalwood not only attended the royal's events in Sydney and Canberra, but travelled in the car behind the couple.

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The Grace Tales is a global lifestyle platform for mothers searching for style, substance, and solidarity. Driven by creating content, community and connection, we celebrate the paradox of modern motherhood; the struggle and the beauty, the joy and the relentlessness.

Sophie Harris-Taylor captures something we often try so hard to hide: our vulnerability. As mothers, we're supposed to be strong and powerful, yet what is often overlooked is that our transition into becoming a mother is the most vulnerable period of our lives...

"I think we're often afraid to show our vulnerabilities," agrees London-based Harris-Taylor. "Perhaps we think by showing this side people are going to judge and only see weakness. Where actually I think there's something incredibly powerful and strong about being openly vulnerable. I'm in awe of the people I photograph, its often about striking the balance between confidence and vulnerability. I've found my work to be a very therapeutic experience, it took me a while to open up myself, but by doing this it has allowed my subjects to open up and engage in an honest conversation."

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"I'd always had a strong sense of social justice and been aware of the privilege I had been born into in a middle class family in London. I knew I wanted to use the opportunities I had to do something that made some kind of difference or had an impact on other people's lives," says Joanna Maiden.

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