The Anti-Maternity Wear Guide To Dressing When Pregnant

There’s a lot to be said for maternity wear - you can’t underestimate the ease and comfort of an elastic waistband or strategically placed zipper until you’ve been in the slightly awkward stage of pregnancy where nothing seems to fit, but that doesn’t mean you need to kiss goodbye your favourite brands and styles for 9 months…

The collection of pregnant influencers flaunting their style on social media at the moment are living proof that you can still put an individual slant on dressing when you have the addition of a baby bump. Pandora Sykes, Leandra Medine and Chiara Ferragni are just some of the fashionable faces that are rejecting traditional maternity styles in favour of regular clothing that accommodates both form and function. From clashing prints to statement colours and experimental shapes, if you’re looking to keep your regular style game on point during pregnancy, then here’s where the inspiration lies…

Holding image: Frances Davison | Editor: Marisa Remond

Pandora Skyes



Leandra Medine



Chiara Ferragni



Top 10 Non-Maternity, Bump-Friendly Picks:

1. Innika Choo Dress

A smock is a no-brainer when it comes to accomodating a bump, just remove the waisted belt for a free-flowing look.

2. David Lerner Leggings

The comfort of leggings when you’re pregnant cannot be underestimated, and you certainly don’t need to fork out on real leather when they’ll only be a transitional piece of clothing.

3. Seed Heritage Top

A floaty blouse will balance out any streamlined bottoms nicely, not to mention house your bump ever so effortlessly…

4. Country Road Pinafore

Pinafores just for kids? Absolutely not!

5. Hope Shirt

A great option if you work in a corporate environment, not to mention the double-duty aspect of a button-down being breastfeeding-friendly.

6. Topshop Dress

This dress has all the trimmings for a great party or event – silk fabric, pretty florals, split-hemline, backless detail – with the addition of an ultra bump-friendly silhouette.

7. Scanlan Theodore Blouse

It’s nice to treat yourself to one or two special items during your pregnancy, especially if you can wear them long after the baby arrives.

8. Mes Demoiselles Dress

It’s all about the blousy sleeves here which will balance out a protruding belly nicely.

9. Bassike Dress

This jersey dress will grow with your belly – we suggest buying a few colours in your ordinary size for a more fitted look (that you can wear again and again!).

10. Madewell Blouse

A super pretty blouse to wear with your maternity jeans – don’t worry, we won’t tell anyone.