For beautiful children's clothes, we are certainly spoilt for choice in today's marketplace. But clothes that are of such high quality that they'll withhold being passed down to siblings? That's another question entirely.
Enter, Apotheke. With simple, classic pieces in timeless colours and beautiful fabrics, this is a brand that you’ll be proud to pass down through your line of children.
Crafted by husband & wife team, Alex and Laura, the brand has been inspired by their travels and what they wished existed for their two children.
Supporting the ethos to buy less (and to buy better), their collection is both designed and made in Australia, and is made up of 100% Greek textured cotton, which has been hand-sourced from their family travels to Greece.
We spoke to Laura about her new brand, what inspired the collection, and her views on sustainability in fashion. Go to www.apotheke.com.au
Where did the inspiration come from to start Apotheke?
I have always wanted to pursue a career with a creative outlet and since having my own children I dreamed of designing clothes for them that were simple, timeless, and comfortable. Earlier this year with the support of my husband Alex, we launched Apotheke. The inspiration for our maiden collection mostly came from travelling with our children and needing items that can be worn throughout seasons. Alex has Greek heritage and we spent 4 months in Greece last year, and the climate varied a lot from high summer into cool autumn. This was where it all started; we wanted to create items that we wish existed for our own two children while travelling.