Let's get straight to the facts. Parents (particularly of babies) are obsessed with sleep. How much they're receiving (or not). How to optimise their children's sleep environments. How do dress them correctly for the season. How to make sure every second of shut-eye counts. Need we go on?
Now in this environment when we’re all forced to stay at home … Let’s just say that obsession has been stepped up a notch. Which is why ergoPouch – always our go-to for all things child sleep-related – has become even more of a staple in the homes of The Grace Tales team. If you’re not already deeply familiar with ergoPouch, then you’re about to be. A celebrity favourite amongst the likes of Zoe Foster Blake, Rebecca Judd and Emilee Hembrow, Australian ergoPouch has quickly earned itself the reputation of being the pinnacle of organic, ethical, sustainable baby and toddler sleepwear. With popular products typically selling out within weeks of launch (yes, really), the brand’s latest unveiling, the AW20 collection, is amongst one of their highest anticipated releases. This collection was formed with ergoPouch parents in mind, drawing inspiration from consumer-lead ideas, allowing for a brand experience that places the ergoPouch consumer at the forefront of their innovations.