Natalie Marie, owner and founder of namesake jewellery line Natalie Marie Jewellery, has built a brand based on the same fundamentals she inhabits in real life - connection, sentiment and originality. Hers isn’t a story of quick success, but rather one of hard work and determination to build a brand based on her own terms with husband and partner Daniel by her side.
The northern beaches-based brand now boasts a cult following thanks to its unique, artisan and bespoke jewellery which covers everything from simple designs to the seriously intricate. Their bespoke service, which Natalie oversees while juggling care for their daughter Willa, has turned the traditional solitaire engagement ring design on its head thanks to coloured stones, interesting shapes, modern layouts and unique combinations. This is a jewellery brand that caters to the modern woman without sacrificing quality.
So how does she do it? “On an ideal day, I rise early and squeeze in a quick morning meditation and shower before Willa wakes. In reality though I generally roll out of bed when she calls for me and swiftly put the kettle on! We eat breakfast as a family and get out the door to work nice and early. Now that I am a mum, I work 3-4 days a week in the studio (and lots of hours from my kitchen table). Where I used to make every single piece myself, I now spend very little time actually on the bench. As the business has grown, so has the work associated with running it!”
We recently took a closer look at how Natalie Marie combines a burgeoning business with motherhood, and much like the brand itself, realised the magic is all in the details…
Images: Tealily Photography