There is a certain knack to creating childrenswear that parents want to buy and children want to wear, and Spanish designer Laia Aguliar just seems to have it...
“I like that you can still tell that Bobo Choses was my baby,” she says. “At times it might be a little too obvious, but it’s something to be proud of, for sure. However, I have matured with The Animals Observatory.”
A fan of art, architecture and paintings from the 70s, the designer is never without a pad and colouring pencils to sketch her unique prints. She says she wanted to create a brand that children will instinctively fall in love with – and there is an innocence and timelessness to the collections, reminiscent of life when we weren’t all glued to our devices, that is impossible to resist. “I am a mother of two and I realise how passionately children choose their favourite garments,” she says. “We aspire to be part of that passion.”
The enigmatic name and motto “be a good animal” comes from the primal instinctiveness and honesty that she observes in little ones. “Children see adults without prejudices and with plenty of curiosity,” she explains. “They want to learn the rules of the world by observing us.”
We couldn’t wait to glimpse Laia’s quiet, rural life in the small town of just 200 people in the Emporda countryside on the border of France and Spain – where she lives with her husband, Felipe Cano (who is also the brand’s artistic director) and their two children Pablo and Adriana. We wanted to know why she decided to leave Bobo Choses, what makes great childrenswear and what she most loves about being a mum.