Georgie Abay, founder
A mother of two girls, our founder Georgie Abay was formerly the deputy editor and fashion features director at Australian VOGUE. Passionate about storytelling, she launched The Grace Tales back in 2013 after spotting a gap in the market for a beautiful, glossy publication targeted at style-conscious parents. These days, she juggles running a growing business with raising her two girls and wouldn’t have it any other way.
Claire Brayford, UK editor
Our talented UK editor Claire Brayford is a fashion, beauty and lifestyle feature writer who has written for Vogue and Harper’s BAZAAR in Australia and interviewed designers such as Stella McCartney, Roberto Cavalli and Mary Katrantzou. She’s also the founder of website Pret A Parent and a mother of two gorgeous girls.
Julie Adams, contributing photographer
Having first picked up a camera when she was just 13-years-old, Julie Adams is now one of Australia’s leading fashion and portraiture photographers. She studied photography in Florence and her career has taken her all over the world from Africa to Italy. Adams spent many years working in New York and London before returning to Australia with her husband and their two beautiful girls. Her first assignment was for the fashion pages of The Independent and she has since worked for prestigious publications such as VOGUE, Harper’s BAZAAR, Glamour, Marie Claire and more. Adams has photographed amongst others Rebel Wilson, Joel Edgerton, Tim Minchin, Miranda Kerr, Rosita Missoni, Sofia Loren and Luca Zingaretti.
Emily Armstrong, editor-at-large
After two stints in London working for British VOGUE, former fashion magazine publisher Emily Armstrong returned home to Sydney for a couple of years. She has just relocated from Sydney to Singapore with her family. Inspired by her travels, Emily is also the founder of The Paradise Catcher, a chic line of basket bags which can be personalised with initials and motifs. A busy mama of three – Beatrice, Eddie and Agnes – Emily recognises that family chaos isn’t always stylish, but believes we can all daydream.
Marisa Remond, editorial director
When it comes to navigating motherhood in style, Marisa Remond is your girl. A busy mother of two, the former publisher has spent over 15 years working in fashion and knows how to put together a fabulous outfit (that’s also mum-friendly – hooray!). Whether it’s her musings on motherhood or her chic fashion edits, she’s your new go-to person for all things style related. Oh and enviable style aside, she’s also refreshingly open and honest about motherhood.
Grace Alyssa Kyo, contributing photographer
A passion for Paris – the city’s art, beauty and leisurely pace of life – inspired Grace Alyssa Kyo to pick up a camera and play. Her images delighted the readers of her Parisian blog Besotted Grace and it was obvious there was a hidden talent there, which would have been wasteful not to nurture. Now back living in Sydney and mama to three-year-old Sebastian, the talented Grace shoots many of the tales you read on The Grace Tales.
Isabella Schimid, beauty editor
If anyone knows how to get you looking gorgeous in a flash, it’s our beauty editor Isabella Schimid. The Sydney-based makeup artist and mother has had an incredible career in the beauty industry. She’s the former beauty editor of Yen magazine, has had her work published in numerous fashion magazines and worked on high rating shows and productions such as Australia’s Next Top Model, So You Think You Can Dance and The Great Gatsby (#supermum). She’s also directed over 20 Mercedes-Benz Fashion Week shows in Australia. And did we mention her celebrity clientele has included Rose Byrne, Orlando Bloom and Isabelle Cornish? Yes, she’s basically your new go-to beauty guru.
Amanda Woodward-Brown, UK contributor
The stylish Australian in London Amanda Woodward-Brown has also worked in fashion for years. Over five years ago, she left her fashion editor job at marie claire magazine in Sydney and moved to London with her British husband. She was snapped up by Net-A-Porter, later moving on to edit NINE IN THE MIRROR’s online magazine. She’s the happy mother of two beautiful girls and a lover of all things floral.
Evelyn Lewin, parenting expert
Well-qualified to write about parenting issues, Australian-born and bred Evelyn Lewin is a GP with a diploma in Obstetrics and Gynaecology – as well as a talented and engaging freelance writer. She’s also mother to three young children, but somehow finds time to write regular incisive, informative and moving articles for Essential Baby, The Grace Tales and Daily Life. How does she do it? By ensuring she gets a good night’s sleep followed by a caffeine hit on waking.