Elisa Sednaoui designs a collection for yoox
Its hard not to covet clothes when they look this good. It helps that theyre being modelled by the chic Italian-Egyptian, mother, model and actress Elisa Sednaoui, who is also the designer behind this new capsule mother-and-child collection called Little-a-Like, created exclusively for Yoox. Want another reason to shop? 100% of the profits will go to the Elisa Sednaoui Foundation, a charity which helps children and young people in Egypt and Italy.
Inspired by the celebrated textile traditions of Egypt, the line features pieces for boys, girls, babies and mothers. The main inspiration for patterns and embroidery are the ones from the Egyptian Bedouin tradition, says the London-based Sednaoui whose son Jack is about to turn one. As for the women's and girls' pieces, I thought about those which to me are the classic indispensable summer shapes: the long dress, the long-sleeved tunic, and the striped light dress to wear at the beach. For babies I thought of what my son had worn the most last summer, like T-shirts and light-weight shirts with his nappy. To shop the collection, go to www.yoox.com