Given how much I love the Australian-beauty-brand-turned-global-beauty-empire Frank Body, I’ve wanted to interview their co-founder Bree Johnson for a long time.
So today, I’m so excited to be in conversation with Bree. She’s a mother to a 15-month-old, and just weeks away from giving birth to her second child, so we’ve got this podcast in just in time.
If you know Frank Body, you’ll love everything about their story. They started with a brown paper bag of ground coffee beans and they’re now a multi-million-dollar global beauty brand. So where did they begin? Well, I really love sharing founder stories for so many reasons, but mostly because they’re a reminder that we all need to start somewhere and help to take all the glamour and perceived overnight success hype away. In the case of Frank Body, they launched with less than $10,000 in capital and a single coffee scrub and the founders made this scrub by hand for the first six months.
Given the team came from strong content backgrounds (they also run a content agency called Willow & Blake), they used content to grow the brand and here, we will talk about how important content is in brand building and why it’s often overlooked.
Having experienced incredible success with a single product, the company grew. And grew. In fact, one of their products – the Frank Shimmer Scrub – had a wait list of almost 100,000 people prior to launching.
We also talk about their latest innovation, the Everyday Range, which is incredibly exciting because clean beauty is a completely new category for Frank.
Frank a great example of the power of execution – anyone can have any idea, but executing it is an entirely different thing altogether. They’re also a fantastic example of the power of community, the importance of building a strong director-to-consumer business and making sure your customer experience is truly unique.
Let’s meet the incredible Bree Johnson!
Go to www.frankbody.com
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