From designing dreamy children’s rooms to tips on how to start a business from scratch, Kristy Withers is the ultimate #girlboss...
As the dynamic founder of Incy Interiors, a family run business which specialises in beautiful designer furniture for babies and children, the mother of two – Oscar, 8, and Polly, 5 – has created a much-loved brand with myriad options for babies through to adults (the four-poster beds designed in collaboration with interior stylist Megan Morton are impossibly chic). It’s no surprise to hear that Withers has loved interiors for longer than she can remember – one look at the brand’s designs and you can tell how passionate she is. “When I was growing up, I was forever convincing mum and dad that I needed a new doona cover or wall print. Our mum is also obsessed with interiors, so luckily she didn’t take much convincing,” she recalls. 2016 has been a big year for Incy Interiors. Starting with launching into the US market to opening up a new store in an old converted flour mill in Bathurst, NSW, to expanding into new fabrications such as velvet… the list goes on. We caught up with the talented Withers to quiz her on her business tips, find out more about the new collection and how she juggles it all with raising two children. Go to www.incyinteriors.com.au
Shop the new Velvet range here
How would you describe yourself in three words?
Intense, organised and fun.
Have you always been creative?
I have always had a creative streak even from a young age decorating my cubby house with things I found around the garage and shearing sheds.
What do you remember most about your childhood?
I had an amazing childhood. I grew up on a farm with loads of cousins around so I spent my childhood building treehouses, playing backyard cricket and swimming in rivers. I really wanted my children to experience something similar and this was the driving force behind our move out of Sydney.
What did your own mother teach you about life and motherhood?
My mother is my hero. She is the most stylish person I know and is an eternal feminist. She has always taught me that I can do and be anything. She taught me to be strong but also soft, she taught me to always speak my mind but to remember to listen and she taught me to be supportive and giving but to look after myself. My mother managed to raise four independent children, support a husband running his own business all while working full time.
What are your top five business tips?
Know your numbers – make sure you understand and track regularly the key numbers for the business. Surround yourself with intelligent and motivated people. Understand your customer and listen to their feedback. Know your brand and hold firm to your brand values. Back yourself.