It’s no secret we love anything that’s personalised so we were thrilled when an email landed in our inbox from Harper’s BAZAAR Australia’s beauty writer Anna Lavdaras to tell us about her new lifestyle label PHILÉ...
The launch collection features an edited line of monogrammed 100% cashmere baby blankets and shawls. “The brand philosophy is all about the classics – colourways, cuts and campaign all abide by this ethos. I’ve linked this classical theme to my Greek heritage, using a local illustrator to hand draw the tissue paper with figs (an ancient symbol of the Greek goddess Demeter), and also chosen a name which means nurturer/friend in ancient Greek,” says Lavdaras. Read on to find out more about her time management tips, beauty essentials and why persistence is key when launching a new business. Photography: Saskia Wilson | Go to www.phile.com.au
“ They’re chic, timeless and still really comforting and usable. The complimentary embroidered monogramming is a personal touch that transform each piece from simply an object to ‘your’ object ”
What are your time management tips?
One of the most impactful lessons I took from Arianna Huffington’s book Thrive was: there’s no such thing as multi-tasking. God it was so heartening! I’d spent most of my early 20’s flailing around in an effort to do everything all at once and ultimately failing at doing anything well. It’s just not a thing. I now handwrite two to-do lists each morning; one for my personal life (pay bills, buy mum’s birthday present) and another for my job, attacking each task exclusively before moving onto the next.
Go-to beauty products for the woman-on-the-run?
Cream-anything. Forget fumbling with powders that’ll smash in your gym bag, buy multipurpose makeup in solid formulas. This trick seriously changed my life. I use a Laura Mercier Tinted Moisturiser with SPF which is three products in one, a cream concealer by rms called “Un” Cover-Up to dab over those under-eye bags and any surprise zits, and the Tom Ford Shade And Illuminate palette as a blush, highlighter and eyeshadow (try mixing the two colours together – genius). From Monday-Friday, I only use makeup I can apply with my fingers.
Favourite way to unwind…
I go for a long swim to clear my mind, and then follow it up with a steam. My gym is pretty incredible – it doubles as a spa – so it’s not a chore being there.
Describe your inbox…
It’s very organised. The only emails you can see are things I haven’t actioned yet. Everything else either gets deleted or filed away. It’s never full enough to scroll.
What makes you feel stressed?
Overbooked weekends. My weeks are so full with my job, events, my brand, etc. I need time to relax come Saturday/Sunday. I’ve only recently learnt this about myself and started saying ‘no’ a lot more… getting over the FOMO was another matter entirely.
What is your approach to health and wellbeing?
I take the French approach; I’ll never say no to dessert but knowing this, I’ll eat less leading up to an indulgent meal to leave room for it. Routine usually helps, and planning. During the work week I try to stick to vegetarian, dairy-free and low-carb meals, but I don’t hesitate to order a pasta or burger come Sunday. I also exercise most mornings; I go to Physicore in Paddington, swim at Premier Gym on Castlereagh street or walk the 8kms home from the office.