Hooray! Now Women Can PLAY etc. Too | Mom Lifestyle Blogs & Websites

Hooray! Now Women Can PLAY etc. Too

We’ve lost count at how many times we wished our kids’ clothes came in adult sizes, so you can imagine our delight to learn that one of our favourite local children’s labels, PLAY etc., was delving into the world of womenswear this season...

“So many of our customers who came to shop the kids’ range were commenting “I wish this came in adult sizes”,  so we decided to dip our toe slightly deeper this summer with the launch of our mini holiday capsule for women. The collection is small but considered – a tight edit of elevated styles designed to work back with wardrobe staples most women already own,” says co-founder and Grace Collective member Bronwyn McCahon. While candy colours, fun stripes and retro silhouettes are covered for the minis, the womens’ range consists of easy-wear jumpsuits in fun florals, breezy cotton wrap skirts and printed tees – all designed to be worn back with basics you already have in your wardrobe. This is fuss-free dressing with a distinct lighthearted edge, because who wants to take fashion too seriously when the sun is shining and you have little people to chase?   The collection hits online this week, with prices starting at $59.  Go to www.playetc.com.au