Currently, 3.2 million Australians live below the poverty line and more than half of those people are women and young girls. Being able to afford sanitary products is a basic necessity – but sadly one that not everyone can afford. Period poverty is something we can’t ignore...
Which is why this week, we’re stepping into the shoes of two exceptional women – the Young Australian Of The Year 2021 Isobel Marshall and her best friend and business partner Eloise Hall. Together, they founded TABOO, a brand of menstrual health products that uses 100% of its profits to fund sanitary care and education programs. Did we mention that they founded the company while they were at school?
Our new ‘In Her Shoes’ series, in partnership with the iconic Australian footwear brand Wittner, gives us the rare opportunity to briefly step into the lives of the women who inspire us and discover the strength, courage and ingenuity that has got them to where they are today. We want to inspire you, motivate you, and for those in lockdown, help to lift you up. We also hope next time you’re purchasing sanitary products, you’ll consider TABOO – a company driven by passion and purpose.
In this episode, we ask the TABOO co-founders about how they’re tackling period poverty, making real change in the world, and building a brand from the ground up.
Also don’t miss our photo shoot with Isobel and Eloise, dressed in the joyful new Wittner Spring/Summer collection.