I'm sure I'm not alone in that many of my strongest memories are associated with smells. I just need to walk past a stem of lavender to be transported straight to my first year of high school, whose playground was adorned with masses of the purple scented flowers...
Similarly, passing a woman wearing Viktor & Rolf’s Flowerbomb takes me back to my first visit to Saks Fifth Avenue in New York City, when it seemed to be sprayed liberally across your body as you entered the store, whether you liked it or not. (Thankfully, I loved it.)
There’s a fragrance that reminds me of my mum, of my grandmother, of my aunt, of my best friend.
Up until now, I wasn’t quite sure what scent would remind people of me. If I were thinking optimistically, I’d say it would be of that delicious new baby smell. More realistically, it could be a mix of smeared Vegemite with an undertone of Dettol. (Surely the markings of any mother of children of toilet-training age.)
Now, however, thanks to Johanna Monange of Maison 21G, I can tell you that my signature scent will be of orris and tuberose. Johanna – a leader and a powerhouse in the perfume world, having been a key nose in the fragrance industry for over 20 years – has brought about a new approach to perfume.
With the creation of Maison 21G, Johanna allows us all to create bespoke fragrances based on our personalities, mood or preferred ingredients. Completely tailor-made, either via survey online or in one of the stunning boutiques in Sydney and Singapore – each personalised perfume is encapsulated in a 21-gram customisable bottle (representing the weight of our soul).
Incredibly high quality, sustainable, natural and cruelty free, the eau de parfums are also made with the highest level of perfume concentrate in the industry (21%, naturally).
We spoke to Johanna about her approach fragrance and how she’s built this quiet revolution while raising three boys between two cities. Whatever Johanna’s signature scent is, we’d like to bottle it.