Heidi Carter designs the kind of clothes you want to fill your wardrobe with: effortless, feminine and wearable pieces that won’t be tossed at season’s end...
No wonder then that Paddo to Palmy is the go-to resortwear label for style bloggers such as Anna Mavridis and Carmen Hamilton. “Fashion and in particular dresses have always been a passion of mine,” explains Sydney-based Carter. “I struggled to find flattering day dresses in beautiful prints and fabrics that wouldn’t break the bank so I decided to design my own. After lots of research in pattern making and trawling vintage stores around Europe we launched our first summer collection back in 2014.” Carter only works with natural fibres such as cotton, linen and silk and strives to design timeless, flattering and versatile pieces that women can easily travel with. “Our new collection features lots of beautiful blues and soft earthy tones, mid-length skirts, box pleated dresses and cotton lace dresses with pom pom embellishments,” says Carter. The Milan dress, an elegant button up linen dress is one of her favourite pieces, along with the new swing skirt and shirt and box pleat Montenegro dress in navy.
Carter originally started Paddo to Palmy as an interiors blog, which chronicled her renovations on her terrace house in Paddington and beach house in Palm Beach. “I guess the blog was a creative outlet for my style – part traditional, part beachy and part oriental with a love of colour, textiles and stripes!” says Carter. Over time, she began selling Moroccan homewares through the blog, and eventually moved into fashion. “I only design pieces that I would wear. I am attracted to the chic and timeless way in which French women dress, but I also love the preppy style of Jackie Kennedy,” she says. We caught up with the stylish mother of two to find out about her new collection… Go to www.paddotopalmy.com
Can you tell us about your new collection?
We only use natural fibres – mainly cotton, linen, viscose and silk as it just feels better on the skin and is more sustainable for the environment. Our new collection features lots of beautiful blues and soft earthy tones, mid-length skirts, box pleated dresses and cotton lace dresses with pom pom embellishments.
What three items should every woman have in her closet?
A flattering and comfortable dress. A jacket that you can easily throw over a dress or wear with jeans. A well cut shirt that can be worn with skirts or jeans. And I guess a pair of jeans – so that’s four!
Is your wardrobe organised?
When we moved to the suburbs from Paddington we actually downsized in terms of wardrobe space, so it’s a daily fight for space with my husband and as a result our wardrobe is jam-packed. I am a hoarder, which doesn’t help either. My husband recently bought those slim velvet hangers and reorganised my entire wardrobe to gain some more space – it helped!
Paddo to Palmy Milan Linen Dress, $239, coming soon
Paddo to Palmy Dresses, coming soon