The Tale of Helle Vestergaard Poulsen & Luella | Mom Lifestyle Blogs |

The Tale of Helle Vestergaard Poulsen & Luella



She’s one of the most stylish (and mysterious) women on Instagram thanks to her carefully and cleverly curated images (you’ll be hard-pressed finding many images of her face, just a hint of shoulder, arm or ear at the most), so it’s no surprise to learn that Helle Vestergaard Poulsen is as stylish at home as she is on social media… 

Mother to eight-year-old Luella and founder of heavenly handmade jewellery brand ANNI LU, Helle is all about images that inspire thanks to her background as a graphic designer, which explains her clever hawk-eye when it comes to finding amazing images from Tumblr. After a 15 year career in magazines, a side project making her own beaded bracelets lead her to launch her own business named ANNI LU, a brand that honours her mother in

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