We caught up with Fiona Kowalski the founder of printebebe to talk about her new winter range and doing a pop-up shop in Aerin Lauders new Southampton store…
Whats new in the world of printebebe for winter?
“We have more prints in our bestseller jackets this season along with a new sleeveless jacket that will work though until summer. Its in our dawn blossom print, which is one of my new favourites. They both layer easily over our dresses and the Oscar smock or the ballet top. We also have new prints in our cotton twill, which is our heavier weight but perfect for a mild winter. And lots of beautiful soft blues that mix and match back with our dirty pinks and pretty lilacs.
Whats a favourite winter look for your daughter Gidget?
I love it when she’s all layered up. Gidget is obsessed with skirts and dresses right now, so we mostly wear the ballet top with the bloom skirt or one of our dresses with a jacket over the top, her favourite is the drop waist dress, my favourite is the pocket dress, so we alternate! We tend to layer everything with a skinny tee and tights, and always have a Sonya Hopkins cashmere beanie at hand.
How has the printebebe range expanded since you launched?
When we first launched, we had four styles in a few prints. We are creating more styles and prints with every drop along with maintaining our favourites. I love it when a new print arrives as it seems to change everything we already have online. All our pieces mix and match so well and I love seeing the prints and shapes evolving. We have recently moved out of the house into our new head office space in Rose Bay, while its predominately to run our online business, we are also doing pop-up shops every 5-6 weeks from that space and always post the details online. We have also recently been involved with a pop-up shop in Aerin Lauders new Southampton store which was curated by New York website chicchild.com, that was really fun and we were thrilled to be the only Australian labels asked. We have also just launched our Foxy Mask, which is a cute little mask combining all our prints and just fun for dress-ups.”
Photography: Carlotta Moye