The Tale Of Deborah & Jett Sams
Bassike had their fashion formula sorted from day dot. What originally started out in 2006 as a line of organic cotton T-shirts, quickly expanded into denim, followed by mens and womens ready-to-wear. Their secret? Maybe it was the simplicity of the pieces, the soft fine gauge cotton tees, the canvas track pants, or the fact that there was suddenly a premium brand that celebrated looking relaxed and stylish. A simple philosophy helped too: combining timeless style with premium quality and sustainable fabrics.
It's no surprise that the light-filled home of the brands co-founder Deborah Sams in Sydney's Whale Beach perfectly echoes this. The house is a reflection of the simplicity of my style. It is relaxed and modern, but still beachy, she says. Somewhere in-between the furniture by Sam's favourite designer Patricia Urquiola and the brightly coloured cushions and throws, her adorable blonde two-year-old son Jett, is busy playing with a pile of trucks and toys.
Jett inspired the launch of a line of childrens clothes: bassike mini. "Although it is cliché, I wanted to start bassike mini when I had Jett. I kept imagining mini dot tees, slouch jersey pants and envelope neck tees in our beautiful fine gauge organic cotton and I couldn't resist," says Sam.
Given her brand is all about cool comfort, other than wearing more flats (Nikes, Birkenstocks and Celine slides), Sam's says her style hasnt really changed since becoming a mother. My style has always been pretty relaxed ... I make sure I buy wearable clothes that are easy to put together as I have little time to get ready in the mornings. Luckily, she has a whole wardrobe of bassike to pick from.
Juggling the demands of running a fashion label with motherhood, Sam's says: "Leaving your baby to go to work is the hardest thing. I don't think it gets easier. How does she manage? I try and make sure that when I get home from work, I am 100% focused on Jett. We have 2-3 hours together every night playing before bed and I make sure I am around on the weekends."
Deborah's little list of loves:
Yoga with Gwynne Jones.
Gomasio on avacado toast for breakfast.
Sago Mini Forest Flyer - this is a kids app that I play with Jett.
Anything karate or kung fu inspired.
Playing with Jett and his big yellow diggers.
The colour Undyed.
The smell of summer florals.
Early morning or late afternoon swims.
The song "Suit and Tie" from the album JT The 20/20 Experience.