“I feel successful women make it seem like they are balancing motherhood and work to the tee - I know for a fact that is impossible if you are very successful. Some days you feel like you’re winning, the next minute it feels like you are barely staying afloat. But I’ve learnt to navigate through it all,” says the dynamic London-based investor Eiesha Bharti Pasricha...
And she should know: as an early investor in a diverse mix of brands including fashion brand Roksanda, tech beauty business Beautystack, Brightland (an olive oil brand from LA), beauty brand Barbara Sturm, Flowerbx and fashion brand Asceno – among others – the chic Bharti Pasricha is well versed in what it takes to run a global brand.
On a personal level, motherhood has transformed the way she works. “It has made me question if what I intend to spend my time on is actually worth it. Every minute away from my children ‘for work’ has to either satisfy me from within or serve a purpose for me to grow as an individual. That has allowed me to make some very cut-throat decisions on how I spend my time at work and who I want to work with.”
Bharti Pasricha’s spectacular Notting Hill home and enviable wardrobe are an explosion of colour and creativity. Textures, patterns, and hues collide to create a home that’s both cozy (she has a six-year-old daughter and four-year-old son) and full of charm (no two pieces in any room are from the same designer or source). And where there’s style, there’s plenty of substance. This woman is a force.
With a business pedigree inspired by her father – telecom tycoon Sunil Bharti Mittal – Eiesha’s success speaks volumes for her no-nonsense approach to life and motherhood. Her father clearly inspired her strong work ethic. A self-made entrepreneur, he always told her one thing: “life isn’t a rehearsal – you get one shot, so make it a good one!”
“He is relentless when he is on a mission,” she says. “He’s an astute businessman who believes in giving back in a big way. He has set up the largest private intervention for education for the underprivileged in India.”
Her husband of ten years – hospitality mogul Sharan Pasricha – is also a great inspiration to Bharti Pasricha. The Ennismore founder and CEO acquired the famous Gleneagles luxury hotel in Scotland back in 2015 (he also bought the Hoxton Hotel in Shoreditch, expanding the brand to Amsterdam, the Netherlands and Brooklyn). “My husband is a genius at creating experiences. Hospitality for him means you make every individual walking through the doors of his hotels feel good,” she says fondly. Given Bharti Pasricha spent much of her childhood in Scotland, Gleneagles evokes a deep nostalgia. Her husband’s desire was to outshine the hotel’s jazz-age glamour in the roaring 1920s. He’s succeeded. Located beneath the beautiful Ochil Hills, the iconic country estate is home to the only restaurant in Scotland with two Michelin stars, features three championship golf courses, a heavenly spa and much more. Given such influences, Bharti Pasricha certainly has a handle on overachieving, which is also due to some military organisation and the confidence to say no.
We spoke to Eiesha about the question she asks herself before making any business decision, how she deals with burnout, and her organisational hacks (now to implement a few of those ourselves). And finally, her sage advice to female founders: “Start small, stay focused and understand who your customer is and what they want.”