The Tale Of Heidi Moore-Gill And Jemima Storch


If you log onto artist Heidi Moore-Gill’s website, Bespoke Balloonery, you'll find it describes her and her talented team as “experts in joy”. It couldn’t be a more fitting description. She’'s the dynamic woman behind those wonderful, whimsical balloons covered in tulle or decorated with colourful tassels you might have seen popping up at weddings, parties or on Instagram. “It all just came together as a little experiment and has extended to concepts, paintings, calligraphy, visual merchandising and packaging,” says Moore-Gill of Bespoke Balloonery. The creative mother lives in Sydney's Woollahra with her husband James, 10-year-old daughter Jemima and dog Pepper. Their beautiful home is incredibly warm and inviting (there'’s even a ladder which leads up to the attic where Jemima has her secret hideaway and Moore-Gill her studio). “I’'d describe our home as calm, a little bit traditional, warm and human,” she says. Her daughter often helps out with Bespoke Balloonery, but Friday night is their night together: "I want to teach my daughter to be compassionate, above all to be kind, to know herself and to believe in herself." On motherhood, she says: “It has taught me that my heart has an infinite capacity for unconditional love.”

Heidi’s little list of loves:
Reading in bed together, all four of us.
Long trail runs in national parks four hours from Sydney.
Painting my watercolours.
My new meditation: Calligraphy.
Melted honey with cinnamon and thyme from Bread & Circus.
My gardenias which are in flower and my fig tree which is coming back to health.
A little time for myself when I find it – endlessly renewing!
Wearing my Delfina Delettrez bee earrings.

October 2013

Photography: Julie Adams Makeup: Sarina Zoe Words: Georgie Abay


I want to teach my daughter to be compassionate

Above all to be kind, to know herself and to believe in herself.

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