It’s almost impossible to not feed off Louise Roe’s infectious smile or ever-present positivity. Even via our email exchange for this interview, you get the sense that she’s a glass-half-full girl through and through...
It’s not surprising, then, to learn that she has over 700 thousand followers on Instagram and a loyal group of fans who have been with her through every step of her diverse and colourful media career. Whether it’s through her time hosting MTV’s Plain Jane (where she met now-husband Mackenzie), or her hosting duties at awards shows, or via content on her popular blog, Front Roe, Louise has kept her finger firmly on the pulse while maintaining relevance and cred in a somewhat fickle and fleeting industry.
A little over a year ago, Louise welcomed daughter Honor into the world and like most mums, found a new perspective on, well, everything. Although she was somewhat prepared for the sleepless nights, she couldn’t have anticipated the slippery slope that is navigating maternity leave, travel, breastfeeding and having a newborn baby all simultaneously. “My own maternity leave is rather blurry. I was determined to take a little time off, so I did bank a lot of articles for the blog, but simultaneously, you can’t post old content because it’s fairly obvious there’s a huge pregnant belly in there! I tried hard to switch off and had about six weeks in my bubble. At six weeks, I hosted the Oscars red carpet for NBC, which was nerve-wracking and empowering all at the same time. I had leak pads stuffed over my boobs, and I took my pump in my handbag! Luckily my producer was also a new Mum, and incredibly supportive!”
We loved catching up with Louise and talking all things career, motherhood and personal style. Not only is her preference for uniform dressing relatable, so too is her typical day juggling motherhood and work (where a home-cooked meal, glass of wine and early night feature most days of the week).
Keen to hear more? Read on for our gorgeous tale with British-born and LA-based style maven, Louise Roe…
Photography by Mackenzie Hunkin | Go to www.louiseroe.com
Tell us about your move to LA from London - when and why did that happen?
It was ten years ago now, time has flown! I was working in London at Vogue.com, writing news stories and hosting for the online channel of Vogue TV. I flew to LA a few times to cover the Oscars and quickly fell in love with the city. To cut a long story short, I ended up in a pitch meeting to host a makeover show, called Plain Jane, which ended up being my career for the next 5 years and a big success – we filmed episodes around the world with MTV, and the director, is now my husband, Mackenzie.
You have many career titles under your belt - stylist, TV host, writer, influencer... how would you describe what you do day-to-day?
It’s a real mix and I think that’s why I love it, each day is different to the last. I could have an early call time at the studio hosting a live segment, then shoot a brand project for my blog, followed by some baby time at home, then meetings – I have a lot of trips between New York and LA too, which is always fun.
Did you always know you’d end up combining your love of fashion and writing as a career?
I initially wanted to write and wasn’t so interested in the fashion side. My dad is a journalist and writer, who set up a publishing company in the 80’s, so I was really inspired by that to a) write and b) eventually have my own company. I can remember interning at Elle magazine in London after graduating uni. Seeing everyone’s unreal outfits in the office every day, and going to fashion week for the first time, suddenly ignited a huge love for fashion. And it was then I realized perhaps I could fuse that with writing.
You met your husband on the set of Plain Jane, a TV series you were working on together, and you now work together on various projects. How does this style of arrangement work - is it hard to separate work from home life?
I wouldn’t swap it for the world and feel exceedingly lucky that we can (mostly) control our schedules and be with Honor more than most parents working full-time, as we work from home. But yes, I’d say the downside is that work and home life overlap to the point where we might end up discussing projects and deadlines as we get into bed. That doesn’t bother Mackenzie at all as he’s so laid back, but it stresses me out and I have a ‘no blogger chat at bedtime’ rule!