"My only tip is to shower them with love and to not make their life about you. It’s about them. It’s their life. Embrace them all and always think of ways to love them better."
It could be an extract taken straight from a modern parenting manifesto. Alas, it’s simply the casual words Sophie Demenge uses when talking about raising her children.
It should come as no surprise that this wise, unassuming confidence comes from the brains behind one of the world’s most beloved children’s brands, Oeuf. With a signature stamp of cool creativity that has been applied to both Oeuf and the parenting of her own children, Sophie Demenge is the type of woman who has us chomping at the bit to see, hear, learn and buy more.
Those unfamiliar with Oeuf simply need to cast their mind to any style-conscious home with a gorgeous bunk bed, and there you will find the brand’s signature style. Elegant and yet exuding childhood playfulness, the brand – started by Sophie and her husband, Michael Ryan – features furniture, clothing and decor that is coveted across the globe.
In a world that is flooded with niche brands and Instagram fads, Oeuf has not only stood the test of time (its inception was back in 2002), but has also perfected its voice and aesthetic. Sustainably sourced, responsibly made and with the founding ethos of “Be Good,” Oeuf has become one of the world’s most respected independent brands. And when we spoke to Sophie, it wasn’t hard to see why.
Chatting to us about how Oeuf has grown (steadily) throughout the years, how she has balanced motherhood while building an unassuming empire and giving us a peek into every corner of her character-filled home, we couldn’t get enough of Sophie and everything Oeuf.