With a name like Jade and a daughter called Olivine, you could say that a gem-focused jewellery brand was written in the stars for Jade Howard-Smith.
As the founder of and designer behind Two Green Stones, Jade has not only created a beautiful range of pieces, but also a legacy for her daughter.
So often we hear about mothers putting their dreams to the side when their children enter the world, but for Jade, it sparked something new. "When I thought about Olivine (who was growing into her own person at a rapid rate), her vibrant spirit really triggered something in me. She was such a happy little individual and has this inner strength that I admired so much," said Jade. "I thought, why should I hold back on my life long dream/passion? If I gave it a go, would it have a positive effect on her?"
And thus, Two Green Stones was born. "This is why Two Green Stones is named after Olivine and myself (Olivine is also a green semi-precious stone)," she said. "It's a celebration of the connection we have already and the connection I want for our future. I want to be a good role model for her and teach her to live out her dreams, no matter what the circumstances are or the doubts you may harbor inside yourself."
We spoke to Jade about following those dreams you hold inside yourself, building a business from the ground up, and why she'll always choose a lifelong piece over a fleeting trend.
What did your career entail prior to Two Green Stones?
I have always worked in fashion actually, apart from my very first job which was working for the company my mother was CEO of. I managed a boutique when I was nineteen then I worked casually for Cue Design, before placing myself in David Jones in the Brisbane CBD store. This was a strategic move as I realised quite early I wanted to get involved in fashion. The exposure to the vast array of beautiful polished brands David Jones stocked was a solid foundation to learn about the industry. While I worked there, I studied Fashion Design full time for 3 years. This was 3 of the best years of my life! I really wanted to get behind the scenes and use my creative skills to map a pathway into product design. I was very hands-on, I loved the whole process and still sew to this day.
As I was finishing my course, I applied for work in Brisbane, where at the time there were limited positions available or fashion brands to work for. I worked for a children's clothing brand (Bright Bots), and started at the bottom as production assistant. Fortunately I was able to not only to do the production side of things, I quickly moved into quality control, graphic and product design and development (specifications and reports etc). I then chose to travel and when I returned I worked for another children's fashion start-up brand (Eeni Meeni Miini Moh) for a few years which went onto become quite successful. I handled all the graphic design, and development of the products and some assistance in design. I conversed with our suppliers and also travelled to China on many occasions to oversea our productions.
Unfortunately I had to leave that wonderful job when my husband proposed to me and stated we were 'moving north for a lifestyle/sea change'. My designing skills were diverted (happily) to landscape, house and interior design as we built our house on top of an uninhabited hill that had absolutely no services. Amazingly due to my landscape designs, the company we had helping us offered me some contract work as a landscape designer. I designed several jobs including some entry gardens to new housing development projects and also a refurbishment of the central garden and recreational area of one of the local private boy's High Schools.
Then I finally fell pregnant (after years of trying) and we decided that it was a great opportunity to spend the first few years of our daughter's life, raising her… And hopefully another sibling (this did not happen unfortunately). Once Olivine my daughter started Kindergarten I began to get itchy feet and wanted to feel useful again in other areas of my life. And I felt that creative urge.
What prompted you to launch your own business?
Olivine was really the inspiration. Once I realised we could not have more children, and that she was now leading her own busy little interactive and educational life – it was time to work out what I was going to do.
Being in a regional area like Central Queensland, fashion was not at the forefront of the job listings. I was experiencing some self doubt prior to this and possibly depression, as I felt quite secluded in some ways. I really knew hardly anyone at the time, as I am not really an outgoing person and it was only via activities that I took Olivine too that I started to build friendships and connections.
How was a housewife who has been out of the business for years going to get herself a fashion career again? I looked deep within and the only thing that has ever sparked excitement in my being is art and design (apart from my family). Ever since I was a little girl I wanted to design fashion for a living. And I knew that this would bring fulfilment.
I remembered sitting on the carpet of my bedroom glued to my blackboard on my bedroom wall. I would literally sit there drawing picture after picture, dress after dress, flower after flower, garden after garden and it wasn't until I was 19 until I realised the significance of this. I have this affinity, not only with fashion but also nature. I love what the earth has created, in all its forms. I love the organic feel of touching something that's natural, tactile and I've always expressed myself through some form of art.
After much reflection, I decided to take the plunge.
We love the story behind the name - can you share the meaning of Two Green Stones?
When I thought about Olivine (who was growing into her own person at a rapid rate), her vibrant spirit really triggered something in me. She was such a happy little individual and has this inner strength that I admired so much.
I thought, why should I hold back on my life long dream/passion or something that I feel I could offer the world? And now, with the way technology is, it doesn't really matter where you are situated.
If I gave it a go, would it have a positive effect on her? I decided to pitch the idea to my family and to my surprise – they said go for it! So this is why Two Green Stones is named after Olivine and myself (Olivine is also a green semi-precious stone). It's a celebration of the connection we have already and the connection I want for our future. I want to be a good role model for her and teach her to live out her dreams, no matter what the circumstances are or the doubts you may harbor inside yourself.
In a market that is seemingly flooded with accessories, you’re setting out to stand out from the pack. How do you see yourself differentiated in the market?
Thank you that is such a nice compliment!
I guess my reasoning is that if I am going to do this, it has to be my show, on my own terms, and authentically me. I love natural fibres and elements of nature. I really value them. It is a conflict I know to be using such elements, but that is why I want to go down the slow fashion route. It's not about quantity and accessibility, more so it is about quality and craftsmanship that lasts.
I love detail, and l don't want Two Green Stones to be dominated by trends (although it is nice to feature certain elements of them). And the customers I hope to attract are those who buy what they love, ethically-made pieces that speak to them and they feel represents their individuality. It's about treasuring each piece and steering away from the cheap overproduced products that dominate our stores and retreat after one season to our landfill (not to mention the environmental issues that are caused by this). We make limited edition pieces, and don't ever plan to overproduce. If we sell out, then that's great. We can create something new. Besides that, we don't want to dictate to our suppliers that we need mass quantities of stones etc. We'd prefer to work with what's already out there, so the demands don't cause irrational over production and increase customer spending behaviours.
Putting on one item that makes a statement, can make your day into a good one… So much so, you might want to wear it over and over! We don't expect our customer to buy from us every week or even every month, and we won't be hassling them to do so.
My design ethic is derived from my love of fashion overall, so I guess what makes us stand out from other jewellery brands is our tactile approach. Our customers are genuinely surprised at how lightweight most of our jewellery is, especially the larger pieces and they always comment on how nice they are to touch. So it's more than visual, due to sensory stimulation from the softness of the leathers and to the cool organic feel of the semi-precious stones. I think the combination of that and using good quality natural components, means we can produce unique pieces that will last. Craftsmanship is very important also, we never rush a piece and we don't need to meet massive production deadlines so our quality is never compromised. It is our hands that make them, and we strive for perfection in every piece.
What have been some of the biggest challenges in starting and running your own business?
Hmmm wow this is a hard one to sum up! Time as they say, is always a challenge to manage. To keep the balance in all aspects of your life, I feel is a really big challenge.
Most days I feel like I am only half filling each of my 'buckets', other days I might get one or two to the top! Trying to start a business on your own means making sacrifices, and you can feel like you are climbing a huge mountain that never ends. But you just have to keep trying, keep tacking away at that goal. Finding key contacts and individuals that want to help you grow your business is a challenge also, but I think the momentum picks up once you get out there and involved and also offer your help and ideas.
For me one of the greatest blessings I've had, is to find the Smart Hub (co-working start-up business community organisation funded by the government). The resources I have had access to as a result, have been invaluable to me as founder and a designer. But I would still like to connect with other communities of likeminded individuals in my particular industry, which can be a challenge when you live in a regional area.
The other challenge is obviously funding… But that's everyones challenge I'm sure?
What about some of the greatest highlights so far?
Some of the greatest highlights are that I have had some celebrities (Erika Heynatz, Kate Ritchie and english actress Joanne Froggatt from 'The Commons') wear and like my earrings, so much so that they requested I send them more pieces. That's a huge compliment. And none of them were paid, it was purely good luck and having a super star stylist friend (aka Penny Hunt)… And hopefully something that brought them joy.
I also did a Business Accelerator course at the Smart Hub, which was a huge achievement for me. My self doubt was heavily weighted down by fear of the 'running a business' side of things. Not only did I get taught business and marketing strategy, I met some fantastic mentors who are at the top of their fields and were able to give me hands on support. I learnt so much in such a short intense period of time, I am still working through my detailed list of smart goals!
How do you currently balance the juggle of career/business and family?
That's honestly a work in progress… As I said, there are many days where my buckets are not full. But I try, and that's the main thing. I think having lots of energy helps, however I am not the most energetic person around. It's just lucky I have stamina, stability and a will to make it all work.
Do you delegate or outsource? If so, what are the areas of your life/business that you do?
I am just starting to do this, however most of what we do is done in-house. For the purpose of good time management, I am trying to be more efficient by outsourcing certain tasks. This can be costly though, so sometimes I end up doing it myself if I know I can, to save money.
Do you make time for self-care? What does this look like for you?
When possible yes I do. I love to eat well and overall I feel I am in good health. We have a fantastic local farmer's market, which I go to every Saturday morning for fresh produce. I also like to exercise, I never dread it. Since the demands on my time has increased significantly, I really do appreciate it when I get the chance to exercise. My husband and I usually exercise together on the weekends and if I can I try to get on the bike through the week then that is a bonus.
Where do you look to for inspiration?
I love everywhere! My daughter asks me all the time, what's your favourite…? And because I am inspired by art, colour, pattern, texture, textiles, fashion, travel, architecture, the earth and all that's visually pleasing… I can never ever decide! I just have to open my eyes and there's usually always something that I find inspiring. I daydream about designs all the time, especially after something catches my eye.
What’s your relationship like with social media? And what do you hope to teach your daughter in this space?
I have a love/dislike (hate is to strong a word) relationship with it to be honest. The lines are always blurred for me, but I am learning to use it and work with it more and more. Like anything there's the good and the bad side of it. I love it for creative expression and spiritual reasons more than anything, there can be some very inspiring people out there.
Olivine is far more outgoing than me, so she is starting to really fall in love with the fact we can all communicate with the world and on so many levels. I guess being an only child too, this makes up for the absences in her life. But we are very open with her, and I think this brings cyber maturity. She will often show us something and say how inappropriate it is, before switching it off to something else. Her internal instincts is to look for the positives, which I am very proud of. She has also learnt so much by watching tutorials etc, but that is not so social as she does not interact with them. She doesn't have FB or Instagram yet, and we won't encourage it. We will let it all evolve naturally, with supervision. She does have a YouTube channel now though – although that's a project for the future.
You’ve had many influential women wearing your earrings - including Kate Ritchie. Who would be your ultimate customer and why?
Any woman with style and a good purpose is honestly my ultimate customer. I love those influential women such as Kate Ritchie and Erika Heynatz who put themselves out there, and do it so well. They are an inspiration, because you think if they are willing to put forward their thoughts, their individual points of interest, talents and appearance at the risk of judgement, then why shouldn't we? We are all completely unique and we should cherish that.
What hopes and dreams do you have for Two Green Stones?
I would love Two Green Stones to keep evolving into something we can truly feel proud of. I have so many creative ideas bound up inside that I can't wait to share them, but realistically you just have to take tiny steps at a time. Ideally I'd like to make it a more global friendly on-line brand. And I am really in love with the idea of keeping most of what we do, local, and help build our community structure within. This does mean our pricing cannot match some other off-shore produced brands, however I feel passionate about helping our communities and the value of that to me is worth it.
What’s ahead for you and your business?
We just released our new wristlet and bracelet pieces, so probably to build upon what we have and evolve into other jewellery pieces and accessories then perhaps clothing in the future. I'd also like to offer 'vegan' friendly options to our customers who want to take that next step from ethical to sustainable.
The Melbourne-based founder of The Suite Set Sally Branson Dalwood has worked as a senior media advisor to a prime minister, developed and promoted strategy around entrepreneurship policy for women and worked as the director of a political party. Ask her about her career in politics, and you'll hear about the time she was catapulted off an aircraft carrier. And the time she climbed a rope ladder down the side of a US warship into a pilot boat floating aside it in the middle of the ocean. There's also time she was accompanying the Prime Minister when the Duke and Duchessof Cambridge visited Australia. Dalwood not only attended the royal's events in Sydney and Canberra, but travelled in the car behind the couple.
Tell us about your days in politics – what was your role and what did it entail?<p>Over a career in public affairs, I've played a few roles in politics. I've worked as a senior media advisor to a Prime Minister and developed and promoted strategy around entrepreneurship policy for women. My last role before I had children was as the Director of a political party - it's the true behind the scenes role of a political party. Campaigning, electioneering, making sure membership was happy, making sure each elected politician was doing what they said they'd do and working to harmonise the elected officials aims with that of the party's membership. Each role has been early mornings, long days and working on projects that were highly value-driven - so many great days of job satisfaction.<span></span><br></p>
You were once catapulted off an aircraft carrier…<p>I was working in public affairs for the US government at the time and had fallen into the role of Defence specialist. This is a role I had never thought I would have interest or aptitude in, but it turned out to be a life-changing experience for me. I learned so many lessons in crisis management, planning and about service and community. Who knew? I had to host a visiting group of VIPs on to an aircraft carrier -these things are about ten times the size of the town I grew up in. It's a true skill to be able to land an aeroplane on the deck of a ship, it take amazing technique and defiance of the laws of gravity- the plane literally has to catapult off a slingshot to get enough movement to fly. As a passenger, you have to brace to take off and land because of the velocity. Because I was managing the guests, I spent a week "commuting" to work. I kept getting in trouble from the pilot because I was becoming too relaxed and too busy asking questions and chatting. Part of the joy of this role was that sort of excitement, but also learning and appreciating the roles other people play in the world. Sometimes now, I look at my piles of washing and wonder if this really happened.</p>
You also once climbed a rope ladder down the side of a US warship into a pilot boat floating aside it about 500kms out to sea – tell us about this?<p>You also once climbed a rope ladder down the side of a US warship into a pilot boat floating aside it about 500kms out to sea – tell us about this? I had managed a visit by a large warship, it was a visit that had significant political value and interest - it was not without challenges. There was also a really large community element behind the scenes. When a warship visits a port, it's like a mini town arriving so it can be a big injection of money into a community as well as raising some eyebrows. In our planning, I always made sure there was a community volunteering element of a visit, where I would send US Navy personnel out into work with local community groups, from building, repairing, painting, landscaping. We'd lend the sailors in to do meals on wheels and provide staffing respite for community organisations. We tried to provide value for the communities we visited, these sailors come with such diverse skills, cultural background and education. At the end of the visit, the Ship's Captain asked if I would like to sail off the Port of Darwin with them. I initially declined, because it felt so out of my comfort zone. One of the NCIS (like the tv show, yes) officers explained to me that it was a rare privilege and not to turn it down. He also gave me some sage advice on what shoes and clothes NOT to wear. It honestly was an amazing experience to sail out, pods of dolphins aside and get a glimpse into this world for a short time. Growing up, landlocked in a tiny rural community, this was far away from the life I had imagined for myself. The whole climbing down a rope ladder into a boat to come back ashore was not the graceful experience of being at one with the sea as I had envisaged though. I truly learned the meaning of white-knuckling it, I was on the ladder over the side of the ship, holding on to the metal edge of the ship and I'll always wryly remember the lovely, polite sailor repeating <em>"Just let go of the side ma'am. Just let go. C;mon M'am, let it go"....</em></p>
You've spoken about not forgetting the visit of William and Catherine to Australia?<p>I've long been a fan of the Queen and the way she has served and worked in her role, and long-held a soft spot for William and Harry. I had followed their story with interest and was obsessed with Price George and his peter pan collars. I was accompanying the Prime Minister at the time of William and Catherine visiting Australia, attending their events in Sydney and Canberra, travelling in the car behind the royal couple. I remember being amazed at the people lining six deep on the streets to wave to the royal couple, and thought it was lovely - albeit extraordinary. My real shock came when I was walking with them in public spaces, I was wholly overwhelmed by the screaming from the crowds. I appreciate the adoration and the excitement but I was shocked at the primal nature of it. It was something I had never experienced before and I found it really confronting. It gave me such a small insight into the realities that come with their privilege and power, gifted through birth and marriage. It also made me think more about the concept of what it is to serve. I think to be prepared to have that privilege, you need to steel yourself for the public ownership. Although from a public affairs/past media advisor perspective, I feel like Meghan and Harry made some strategic mistakes in the way they exited the "firm", I can very much see why they did.</p>
When you fell pregnant, did it change the way you thought about your career – what were your expectations around motherhood and work?<p>I knew a federal election was looming. I honestly thought that at 39, I would have a baby, love it and still be all consumed by politics still. I scheduled in a time frame for my return, first meeting a month after I was due (to keep connected) and then all guns blazing at six months. My expectations were that I would love being a mama, but also that I would still really need the cut and thrust of work to feel fulfilled. I felt confident that I could and would manage it all. </p>
And what happened after your first baby arrived – what led to you leaving politics?<p>I soon realised that although my love for work was still there, it had been eclipsed by my love for my child and my desire to meet our family needs first. I simply could not believe that I felt this way, that my wish to be there for his early days, surpassed my ambitions for my work. I did try and juggle working, breastfeeding, running home from the train station with boobs leaking. I never stopped loving work, but I couldn't make it work. To be able to fully participate in my work at the level I needed to successfully do the role, meant that I couldn't be present for my family. I really felt I had failed. I had failed all the women that went before me, and those I was working so hard to set an example for. I also felt I was failing the progressives in my organisation who had supported me along the way and were working hard to make it work for me. And it was a big blow to my ego too. I kept thinking "but all those other mothers could do it" which is reductive and unhelpful. I had to do a lot of deep thinking about how my identity had changed as a mother and as a professional and what that looked and felt like. I had to get clear on what my priorities were at that exact moment. And after years of just making decisions based on my own values I had to factor in my family priorities too. Funnily enough, I had trouble reconciling what I knew was the right path, the path that physically felt right - which my own expectations of what I should. I still sometimes feel "less than" when people ask "but doesn't being at home with babies bore you? how do you get any mental stimulation" and my honest answer is that I was never bored, I could still self stimulate and be in wonder every day even as a stay at home mum. I've had to work to reconcile this with my value and worth.</p>
What changes would you like to see for mothers who work in politics?<p>I think recognition mothers must be supported to be active and involved in formal policy and legislation making - but after having a newborn, they should be able to take formal maternity leave, even as an elected representative. I think an open discussion about the true challenges of balance, mother and career guilt need to be discussed, that it shouldn't be an all in, or not at all equation. Mothers have to be involved in policy making or else policy isn't fit for purpose.</p>
You've said that politics that ignited your interest in small business – and the innovators – tell me about about this?<p>I was so fortunate to be able to work on "the small business budget" in 2015 focusing on energising a culture of female entrepreneurship and startups. The research and connections that went into preparing this budget meant that I was able to sit down in roundtables and policy discussion with amazing female small business bosses. These were the most invigorating and exciting meets we had. My eyes were opened to the wealth of ideas and also the challenges female startups face - do you want your venture capital with a side of commentary on your appearance or a sexual proposition? I remember one woman coming in for a one-on-one sit down meeting with the small business Minister, but her childcare fell through, so she was in the meeting plus one. I can only imagine the stress she would have felt, but she powered on. Bringing a baby didn't make her ideas any less valid or supported. It was a seminal moment for me - you can bring a baby and still impact policy. These women opened my eyes to entrepreneurship, I was unashamedly inspired by them and even though I'd started my own babysitters club and car wash at age 11, I never thought it was a path I would "need" to take - I was so committed to politics. Funny how it turns…..</p>
Take me back to your first baby – how did you pack your bag? And what exactly did you pack in your bag? <p>I often laugh that our business is based on being organised. I had a reputation for having the most chaotic desk, the most jam-packed handbag ( Once upon a time, I was out on a visit with a VIP and one of the visiting Secret Service complained he hadn't had time to eat, so I dug around my bag and found him a boiled egg). As footloose and fancy free child free couple, we used to joke that we could fling our stuff from one end of a hotel room from the next on a visit and we didn't want that chaos when we were learning about our new baby. I've always been able to pack light (but messy) for a work trip, but when it came to my hospital bag, I did all the overthinking I could. My hospital bag was all sorts of overpacked, overwhelmed chaos. The one saving grace was some cobbled together zip locked bags, so we had a semblance of organised. It sparked a kernel of an idea - if I could manufacture something, that made sure there wasn't any overwhelm or chaos when everything else was overwhelming and chaos.</p>
If you're not a naturally organised person, what's your advice on packing a hospital bag? <p>I'm not - which I feel brings a special perspective to our business! Hospital and birth is unfamiliar and often uncontrolled situation. So it's good to be able to control what you can and focus on the important things rather than what's in your bag in the hospital. So prepare well when you can, segment your bag and follow a good list. </p><p>If you've got a support person, make sure they're playing an active part in packing. They know where and what things are. You'd be surprised at how hard it is to recognise the difference between a singlet and a onesie at 2am if you don't really know what they are to begin with. Only pack what you need and what you know will bring you joy or make you feel comfortable. Oh, listen to me, Marie Kondo-ing. In every single hospital, I've been to, there has been a chemist close by which always stocks essentials so relax into knowing that if you do forget something, you can always find it close by. My other tips are just to pack for simplicity, ease and comfort. </p>
You did a load of research about new parenthood – what did you find?<p>That all mamas, young and old, felt overwhelmed by the pressure to have it all worked out and all perfect before babe was even born.<br></p> <p>That often we spend so much time getting a good looking nursery set up, we have not talked about the pressure of being prepared or our values around parenting. To be able to take small action steps about organising the detail, means it isn't overwhelming when the time comes.</p>
So many women think about launching their own business - Tell me about the early days of launching The Suite Set and have you ever looked back and wished you were still in politics?<p>Talk us through the ups and downs? Some days when I worked madly through nap times, or tried to ignore the triggering piles of washing, and worried about finance - I have thought how nice it would be to be salaried and in politics. Even now in COVID times, there are some days I think "how can I help more?" Would I be more useful in a formal role. This is one reason we've started doing some information "brokerage" on the suite set - how to actively talk to your health providers, how to have a conversation about your values as a family before babe is born" - so I hope this past experience is informing and value-adding to our community online. I started working on the concept in the 19 months between babes, I did some informal and some more structured research and recognised that the idea was one that people loved and wanted. Although I had done some work in PR in the past, and been and seen so many product launches by celebrities - it wasn't in our wherewithal to launch in a big way (we'd spent our bathroom renovation money on ethically manufacturing the bags so a launch budget wasn't there). To be frank, we were also deep in having a baby who had not yet turned one and a two-year-old - and sometimes even having a daily shower seemed like a task, let alone organising a product launch with balloon garlands and champagne and influencers. It is important for small startups to realise - that isn't what a launch has to be, in order to be successful. We did what's known as a "soft launch". I had to keep reminding myself that "perfect was the enemy of the good" and we launched with the product done, and the webpage as good as it could be for that stage of our business. So we pressed "live" at about 8pm at night, sitting at the kitchen table when the boys were in bed. At nine am the next morning we sent an email out to all of our family and friends, explaining our why and how of the business. We then posted on my personal social media accounts and linked in and shared the website. It was as soft as it gets, but it was the right launch for our business. I'm not saying I don't play the compare game when I see a celeb launch a product with celeb friends and celeb promotions - because any business that needs monetise, loves that exposure. I am saying that accepting that wasn't within our start-up means, was a healthy thing and it's been a true joy and satisfaction to see our business and community grow through word of mouth and recommendation.</p>
How did you go about getting the products made and what was important to you?<p>I had a crystal clear image in my head of what the individual bags would look like, and I kept true to that during the whole manufacturing process. For me, it was vital the bags were quality and strong enough to be reusable, for them to be as environmentally friendly as they could be (for plastic), they were smell free and nasty free. Although our market research showed differently (!) having them made in Australia was really vital too. In fact, in all of the suppliers of product and service were Australian, and mostly female sole or small traders. I felt this needed to be part of our DNA. But, easier said than done.<span></span><br></p><p>It took a literal year of learning about plastic compositions, learning about manufacturers and speaking with manufacturers to work out how I could get this done. I dragged a six-month-old and a just turned two-year-old around international plastics fair, powered by coffee, bottles and bananas meeting with suppliers and explaining I wanted an environmentally friendly plastic option to manufacturers from all over the Asia pacific. I was well and truly a novelty at that trade fair. It was here, just as the wheels fell off and the tears were almost flowing down the three of our faces - that I saw my supplier - I couldn't stop and talk but emailed as soon as I can and set up our manufacturing relationship. They were very patient as I felt my way through the process, multiple questions per email and multiple emails a week.</p>
What is your vision for The Suite Set?<p>For our products and our conversations in our community be a valuable contributor to supporting growing families, in whatever form they take. That we engage in conversations about understanding realistic and manageable expectations for new mums, we promote care and community and we just make things easier. <br></p>
You describe yourself as a fixer – how has this practical approach to solving problems helped you in your career?<p>I think that "fixing" things comes from a mindset of generosity in the first place. I've learned that to fix things, one must remember a few "rules". Some things don't actually need fixing however there is always a workaround, always a way to be able to reframe a problem and it is important to go along the path knowing "the outcome may not look like you thought it would look, but it is the right outcome for the time". This mindset I am sure is a genetic one, inherited from my nana and my mum. It's meant that I've always been willing to get in and do the work for a better outcome, find the greater good (because that's what fixing is) and be willing to be flexible. By knowing how to reframe something, means you're never stuck. This comes in handy at any workplace, or in any relationship really!<span></span><br></p>
What do you think holds women back the most?<p>Our lack of self-belief coupled with the sad reality that other women can be dissuasive of each other. Also the pressure we put on ourselves for perfection means we struggle to be able to bring joy into our lives - we're so busy with the mental load, of making sure we're doing everything right, the competition - we forget that it feels good to feel good.<br></p>
If you could go back to before you had children, what advice would you give yourself?<p>I wouldn't have listened to even myself, and I still don't listen to myself - when I say "all babies need is love and food, so rest, be kind, don't worry about the washing piling up".</p>
By the time you finish this story on Auguste founder Ebony Eagle, you'll want to move to Byron Bay, own a couple of horses and dress exclusively in Auguste. At least, I did. She's the type of woman who spreads positive energy and this energy trickles down to the clothes she designs. Ebony has created a fashion brand for women and children that's driven by sustainability and giving back.
Take us back to your childhood. What was it like and what are some of your most vivid memories?<p>There are so many magical memories, particularly of summers spent at our beach house in Rosebud, Victoria – days that seemed to go on forever in a world that felt so big spent with my brothers and sisters, aunties, grandparents. Lots of sand, sun and banana paddle pops on the beach. We still own this beach house and boat shed and I now take my children there to do the exact same thing. It's so unbelievably nostalgic for all of us. It's the most at ease any of us ever feel. My childhood also wasn't without adversity, but children are incredibly resilient and you learn to deal with the situation you are in as best you can. These things shape who you are. I'm from a big family of four children and we moved around a fair bit so, affectionately, home was always where the chaos was! </p>
What was your career path like prior to starting Auguste?<p>I've worked since the day I turned 13, starting with an after school job at the fruit shop, into weekend jobs at cafes and then when I finished school at 17 I was a nanny for a travelling family and spent two years hopping all over Europe… This was where the fire in my belly grew for travelling and I believe it's where my perspective on more of an entrepreneurial career took shape. When I landed back in Australia at 19 I waitressed for a few years until I got poached for a styling/production job at a studio in Richmond. This is where I learned all about shoot productions, etc, and it was whilst working here that I decided to take the leap and start my own fashion brand at 22. I managed to secure a small loan to start my business while I was working full-time and then resigned to waitress again by night and work on my label by day. I had that brand 'ebonyeve' for ten years before I started Auguste five years ago.<br></p>
Was it always a dream to have your own label, or did that come about organically?<p>Well, my Grandma taught me to sew when I was eight-years-old and I continued sewing my whole life. I've always been a massive vintage and op shop trawler and I'm creative, so the whole design part came quite naturally. The business part I learned on the job!</p>
Did you have your girls prior to starting Auguste, and if so, what was that transition like?<p>I had Coco when I was 28 and then Frankie when I'd just turned 30 so at that time, I was still running my previous label 'ebonyeve', so yes I had a business. I never stop working and throughout pregnancy and when the girls were young this didn't change… I was living in Bali at the time that the girls were young though so I just worked wearing a few less items of clothing! Work-life balance will be my lesson in this life – it's something I'm still trying to master.</p>
What's been the biggest challenge of motherhood? And the biggest blessing?<p>The thing I find most challenging is the work-life balance juggle and the fact that I have missed out on so many precious moments due to my work commitments. The biggest blessing is all of it! The whole apple, even the seeds. </p>
You've lived in Melbourne, Byron, Bali and Sydney. Do you feel that you're settled now that you've moved back to Byron, or do you crave change? What were some of the challenges and joys of living overseas?<p>Yes, I've moved around a lot in my life. Auguste HQ has always been based in Byron so moving home to here made sense for us and we always wanted to bring our children up here. I'm very settled now. I've travelled enough for ten lives! Honestly, we didn't find living overseas challenging, we adore different cultures and the perspective that they give you. We are so grateful that our girls started their life like that. All four of us loved living abroad right up until the very end but you just know in your core when it's time to come home.</p>
Is there something about Byron that called you back? Has moving to Byron influenced your designs or your process?<p>Auguste HQ has always been based in Byron so coming back here was the natural decision. Growing up here as a teen I was super eager to get out and experience the world but after I had my children, I definitely felt a strong pull to bring them up here, but more so to the hinterland where we now call home. I just love being in nature, surrounded by my children and as many animals as I can fit in! My designs have always naturally thrown together bohemian and vintage inspiration so I suppose, yes, growing up here could have been the beginning of that attraction.</p>
What are your time management tips?<p>Oh god, finish emails in your evening bath? Between the kids, the horses, the business and my embarrassing attempt of a social life, there is very little time to stop and try to time manage anything, so I pretty much fail constantly, no tips here!<br></p>
How would you describe the Auguste aesthetic?<p>Classic, bohemian, feminine, timeless.</p>
Who is your ultimate Auguste muse?<p>That's a tricky one. Stylistically, the ever-influential Jane Birkin has always been a huge creative inspiration and a measuring stick for my designs. Would Jane wear it? Yes? Good, let's do it. Her sense of fashion was just so easy going and feminine, it's everything we make Auguste to be. I've also always felt inspired by Brigitte Bardot and her femininity, she just made it so approachable. My main inspiration though is Jane Gooddall. Her connection to nature, work with animals and bravery in her field, particularly as a young woman, have given me so much courage to create, stay true to myself and use my platform to give back to the planet. </p>
Auguste is such an ethical label, from your fabrics and factories to your ongoing charitable initiatives. Is that something that has always been important to you?<p>Absolutely, I always wanted to get to a point in business where I was able to give back. To have a platform and a voice is a gift and one that I believe should be used wisely and for greater good.</p>
Do you think the fashion industry is becoming more conscious?<p>Absolutely and largely that's being driven by consumer demand, which is just awesome. It won't all happen at once, but the fact that more and more consumers are seeking out eco-friendly fashion alternatives means that more brands will follow suit. They're starting to realise that if you're not thinking about your impact on the planet, you're not being competitive, or responsible really, and that's the only real future for fashion. </p>
You regularly design collections in aid of a charitable cause. Tell us about your latest 'Hero' campaign...<p>As a mum and as a member of the global community, I wanted to unite people in recognising the dangers of bullying and how important it is to use your position to stand up for others. We designed a range of Hero slogan tees as a call to action and donated 100% of the sales to the National Centre Against Bullying and the Cybersmile Foundation to continue their work preventing abuse and giving support to sufferers. I'm incredibly proud that our message of solidarity was shared by thousands around the world and we raised more than $85,000 for our partner charities. </p>
Why is charity work so important to you?<p>It's just part of who I am and what I've always believed in, but when I had children it became a larger priority in my life. If we're not working to leave the planet a better place for our little ones, then what are we doing? How can you see what's happening in the world and not respond? I've worked hard and now I'm fortunate enough to have this platform, so I use it. To me that's just good sense, simple as that! </p>
Little August is your childrenswear line. Tell us about the inspiration behind it?<p>My daughters were my inspiration here. I created little Auguste when my girls were little and loved spinning around in full skirts, it was made for princesses – and even though those two princesses now will only wear ripped denim shorts and Auguste tees I'm so happy that there are so many other little angels out there still spinning in our creations.</p>
What's your parenting philosophy?<p>Shower them with so much love and kindness that they don't realise you often forget to do story time. Also I believe in teaching my girls independence – if they are able to do it themselves then they do. Also have fun with them and keep phones down.</p>
One of your most popular charity campaigns was your 'future woman' tee range. What sort of example do you want to set for your daughters?<p>The 'future women' tees were part of our charity campaign raising money for UN Women and promoting female empowerment, and as a mother of two daughters this meant so much to me. A big lesson I hope my daughters learn from me is to not be passive. Make opportunities, don't wait for them. Offer to help, don't wait for someone else to. Use what's at your fingertips, and then reach for more. </p>
How has COVID-19 changed the way you think about your business?<p>Covid brought a lot of perspective for me. It showed us all that everything can literally stop overnight, so for me it was a reminder to make sure that what I was doing was right for me personally and was to the standard that I wanted. We are doing a lot of work on our ethics and sustainability and really our whole brand identity. It's a time to contract and refocus on not necessarily being big but being great… and I am LOVING that.</p>
What changes will you be making?<p>We made the decision around the beginning of Covid to exit from wholesale entirely and focus on our own vertical channels, making Auguste exclusive to our online store <a href="http://augustethelabel.com/" target="_blank">augustethelabel.com</a> and our Brisbane and Byron Bay boutiques. The exit was a huge decision for me, however I know it was the right one. Being a purely vertical business means we can retract and refocus. There were many factors in this decision however the most important was the ability to continue on our journey to being a more ethical and sustainable business, because that is what it is, a journey – it is not about any one decision, it's every decision you make. Being a vertical business means we have the flexibility to make the decisions we feel are right.</p>
The story we are told of motherhood is one of lightness that leans into the beautiful, the incredible and the magical. However, for all the lightness there is shade, and in the shadows lies a rollercoaster which pushes you to your limits and at times breaks you. Both sides are important for open, real dialogue around motherhood. As a health professional I entered motherhood confident. I had all the resources at my fingers tips as a women's health physiotherapist. Despite this, my journey was far from smooth. Even though I was well informed, it didn't make me immune to the real emotional and physical challenges of motherhood that are still so rarely discussed.
My Motherhood Journey<p>When I first fell pregnant, I was blissfully happy. I felt I had realistic expectations of what motherhood was going to be like. I was also very aware of the high rates of mental health conditions that come up during the perinatal period and knew what to look out for. I was primed and ready to be the earth mumma I was destined to be.<br></p><p>Then my pregnancy had a slight curve ball, I had placenta previa which meant many unsettling vaginal bleeds, no exercise, and the very real threat of complete bed rest. Thankfully, my placenta lifted around 35 weeks, and I was able to have a vaginal delivery. I was induced, the birth was fast and intense, and I needed a ventouse and an episiotomy. Despite this, I felt very positive about my birth mainly because I was informed, supported and respected through the journey. We had a healthy little girl, and I was in absolute awe. Pure. Magic.</p><p>And then the post-natal period began. I had feeding issues, my baby wasn't gaining weight, she had blood in her stool, and chronic vomiting. Paediatricians prescribed various medications and prescription formula, but the constant crying from my bub and the sleep deprivation for all of us continued. For many years. </p><p>Bit by bit my confidence began to crumble. I was anxious that she wasn't getting enough nourishment, I felt guilt that this was all my fault and I started to doubt myself and believe I was a bad mother. This was not the motherhood I had pictured. But as all 'good' mothers do, I put on a brave face and pushed on. I continued to run my business, treated patients, and carried on with life. Under the surface, I was utterly depleted and hanging on by a thread. </p><p>And then we fell pregnant with our second baby. During this pregnancy my level of exhaustion hit a new low. I was still getting up through the night, working and studying, and I became highly anxious about how I was going to care for another baby.</p>
The tiny habits that we do everyday have the power to change our lives. Whether it's getting up early, so you have a moment to yourself before the kids wake up or making time to exercise or meditate or something as simple as a cup of tea in silence, these habits have a profound impact on our wellbeing and also our mental health. Yet, with small humans to care for, so many of us find it hard to start a new habit and stick to it. And we find ourselves in a rut which we can't get out of. In his book 'Tiny Habits: The Small Changes That Change Everything', world-renowned behaviour scientist FJ Fogg looks at how we're approaching habits the wrong way.
'Tiny Habits: The Small Changes That Change Everything',<img lazy-loadable="true" src="https://thegracetales.com/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzNTYyMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMjE0MjgwMn0.8TI2UMx2pnQoTAFVlp9HkCdBEWJoKZspHAXLU4_i7aY/image.jpg?width=980" id="74866" class="rm-shortcode" data-rm-shortcode-id="39d6cf7788a4ec7837ad26212ee4ba20" data-rm-shortcode-name="rebelmouse-image" />
The Grace Tales is a global lifestyle platform for mothers searching for style, substance, and solidarity. Driven by creating content, community and connection, we celebrate the paradox of modern motherhood; the struggle and the beauty, the joy and the relentlessness.
Sophie Harris-Taylor captures something we often try so hard to hide: our vulnerability. As mothers, we're supposed to be strong and powerful, yet what is often overlooked is that our transition into becoming a mother is the most vulnerable period of our lives...
"I think we're often afraid to show our vulnerabilities," agrees London-based Harris-Taylor. "Perhaps we think by showing this side people are going to judge and only see weakness. Where actually I think there's something incredibly powerful and strong about being openly vulnerable. I'm in awe of the people I photograph, its often about striking the balance between confidence and vulnerability. I've found my work to be a very therapeutic experience, it took me a while to open up myself, but by doing this it has allowed my subjects to open up and engage in an honest conversation."
You’ve said: “I think most importantly that looks don’t define who you are, and in the end don’t really matter.” Why do some of us take so long to come to this realisation? And tell me your thoughts on beauty and how it led you to create Epidermis?<p>I think when we're younger we get so caught up on our looks, perhaps before we know where we're headed in life, it can seem like the be-all and end-all. And sometimes it comes from a place where you just want to fit in. And perhaps it just comes from life experience that you start to realise other things matter more.<br> <br>It sounds cliché but beauty is of course so subjective yet in the mainstream media we are often not exposed to this kind of diversity. Epidermis for me was a way of showcasing beautiful women in skins less often seen. Most of my personal projects seem to come from my own life experiences and throughout there is always some element of my own vulnerability – I began to reflect on my own past and feelings towards my skin, I'd suffered from severe acne. Back then, there were no idols, role models and people to look up to who had anything but flawless skin. Which obviously meant I struggled with my own self-image. We've come a long way since then, what with body positivity and generally people speaking out about beauty standards and promoting diversity. However, I still felt that there was a lack in representing skin in an honest and open way. </p>
Your work captures a character’s vulnerabilities – why do you think we sometimes hide our vulnerabilities and what have you learnt about being vulnerable through your work?<p>I think we're often afraid to show our vulnerabilities. Perhaps we think by showing this side people are going to judge and only see weakness. Where actually I think there's something incredibly powerful and strong about being openly vulnerable. I'm in awe of the people I photograph, its often about striking the balance between confidence and vulnerability. I've found my work to be a very therapeutic experience, it took me a while to open up myself, but by doing this it has allowed my subjects to open up and engage in an honest conversation.</p>
For your series Sisters, you photographed and interviewed over 70 sets of sisters, of all ages and backgrounds – and have said that it was a way of reflecting on the difficulties of her own relationship with her sister. Can you describe this relationship?<p>At the time I created the work, there wasn't much of a relationship there if I'm honest, we'd not really been able to see past our teenage years and sisterly disputes. Since then we've started to rebuild our relationship as adults. I think I tried to understand a bit more about the complexities of sisterhood and the journeys of this kind of lifelong relationship.</p>
You’ve described mastitis as more painful than childbirth – tell us about your experience with breastfeeding?<p>Yes looking back I really did! It was very much a love/hate relationship. In some ways I was lucky, my son latched on quickly in the hospital and fed well. But getting mastitis early on meant it became very difficult and painful to feed him at times. I seemed to always be overproducing which led to the ducts becoming completely blocked and then getting infected. The pain combined with sleep deprivation was pretty exhausting. My son used the breast as a comfort a lot so for months I felt like he was completely attached to me, but never that full. I started mixed feeding after about 4 or 5 months.. this helped him sleep through the night. Once he started weening there wasn't much milk left and in one breast my supply had pretty much dried up all together. As soon as I stopped, I missed it.</p>
How would you describe the intimacy or closeness of breastfeeding and how did it make you feel?<p>It's pretty magical. I loved the intimacy, the comfort it gave him which in turn it gave me.</p>
There’s sometimes a longing for personal space, as mothers feel they have a baby constantly attached to them. Did you ever feel this?<p>Absolutely I felt constantly clinged too. Being pulled and tugged whilst covered in milk really did make me long for personal space. Then again, I felt this huge guilt, because I'd met so many mums that couldn't for various reasons breastfeed and there I was complaining about it.</p>
You’ve always had a complicated relationship with your body. Can you tell me about this relationship – and how did breastfeeding change the way you felt about your body?<p>Having had an eating disorder since my early teens, it's been an ongoing battle really. I don't know if breastfeeding really changed the way I felt towards by body but certainly postpartum I was desperate to get back to my old body. And having never had large breasts before, this made me feel pretty uncomfortable, physically and mentally, and it was weirdly unfamiliar.</p>
You felt lost after you gave birth – can you take us back to this period of your life and how you felt?<p>I did, I think because you've got this new identity suddenly as a 'new mum' and your life as what you knew it has completely changed overnight. But you know deep down, you're still you and your identity hasn't really changed at all. Don't get me wrong, I actually loved becoming a mum, but I found the day to day, the monotony of it all at the very beginning pretty boring. My friends were working, and I felt in some ways a bit bored and not that stimulated. When I started to make work again felt like I got a bit more of myself back.</p>
What were some of the most vivid memories you have of shooting MILK?<p>Zenon my son, was there for most of my shoots. This was in some ways really fun and a real bonding experiences between me and the Mum. But looking back a complete nightmare. Logistically. At the beginning when I started shooting, he couldn't even sit up by himself so he'd often be just out of shot, lying on the bed next to the other Mum feeding. Then towards the end, he was running all over the place, pretty much destroying the house..</p>
What messages do you hope women will take away from MILK?<p>It'd be nice for other women, to feel they can relate to the images and experiences of the other mums a bit more, than the typical nursing Madonna-like images we are used to seeing. For a lot of people and not just men, they find it kind of gross. Even though we've all seen a cow being milked, I guess women's breasts have become so sexualised, that actually what they are originally for has almost been forgotten. I think the more we talk about these things and make them more publicly seen, the less taboo they become. At least, that's the hope.</p>
"I know that abandoned is a word that has been used in telling that story, but I actually don't want to use that word anymore," Zoe Hendrix tells me, when we go back to the beginning of her life, when she was born amidst the Eritrea-Ethiopia border war...
When she was five years old, she went to live at an Ethiopian orphanage with her twin brother. In her own words, "It sounds like you abandon an old tire on the road or something, and to me, it's more that she surrendered us because she was very unwell. I only learned this recently as well, so that's why I want to correct the wording I have used previously." Hendrix and her brother were later adopted by a Tasmanian couple and moved to Australia. Fast forward to 2015, and the country watched Zoe marry Alex Garner on the very first season of Married at First Sight. The couple went onto have a beautiful daughter Harper-Rose, but have since separated.