Don’t fight the clothes. I think that was the single best piece of parenting advice I have ever been given. When it comes to dressing children, I find allowing them to express their personality and individuality to be paramount...
Thankfully at booming children’s e-tailer Melijoe, individuality is certainly catered for.
While every luxury designer worth their salt – from Gucci to Balmain – now has a childrenswear line, navigating the sea of styles isn’t easy. But I love that each label on the Melijoe site is unique and has a strong sense of identity. The luxury brands are carefully edited and mixed with up-and-coming names (and the sale section is pretty amazing too).
With this much character, you can dress your little character just as themselves. Here, my all-time favourite pieces for winter…
Go to www.melijoe.com
For Girls
The Dream Dress
SHOP: Gucci dress, £345
Pull Your Socks Up
SHOP: Molo socks, £17
Fit For Mermaid
SHOP: Ikks handbag, £29
Sweet As Cherry Pie
SHOP: Stella McCartney, £67
In One
SHOP: Il Gufo playsuit, £158
Art Attack
SHOP: Wolf & Rita dress, £67
Cosy Up
SHOP: Kenzo Kids jacket, £202
Throw Some Shade
SHOP: Molo sunglasses, £25
Fancy Footwork
Jump To It
For Boys
Get Ahead
Shop: Kenzo Kids cap, £43
A Home Run
Run This Time
Statement Style
In The Frame
SHOP: Izipizi sunglasses, £30
Best Of Friends
SHOP: Fendi sweat shirt, £139
Down With The Kids
Pack Mentality
SHOP: Burberry backpack, £404
Under Wraps
In The Jeans
SHOP: Molo jeans, £45