We’ve been working on a little project over the past few months and I’m so excited to share it with you today (I can’t believe it’s launch day!). We’ve collaborated with Mama Maya – a beautiful Australia brand of organic cotton muslin baby swaddle wraps founded by a gorgeous woman called Robyn Jones – on five swaddles...
Swaddles are one of those accessories that you probably never even knew existed before you had kids (I’ve now lost track of the number of times I’ve Googled how to swaddle your baby). As a new mother, suddenly you need them for everything from wrapping your baby (I became obsessed with the art of the wrap – the better the wrap, the more they sleep), to covering the pram when you’re trying t0 get them to sleep when you’re out and about (I remember peeking through the swaddle to see if they’d nodded off and usually they’d be staring straight back at me – my girls were not sleepers), to a breastfeeding cover (which usually fell off and really, no woman should have to cover up if she’s feeding in public – we’re keeping small humans alive people – relax).
I’ve followed Mama Maya since the brand launched a few years ago and love what Robyn does. Her muslin wraps are stylish, soft and socially conscious. The brand funds birthing kits and caregiver training to ensure more women in developing countries can give birth safely. What was so special about our launch last week was that we got together with a fabulous group of women and put together 200 birthing kits. There was such a beautiful atmosphere in the room.
So what can you expect from our new collab? Those who know me – or came to our wedding – will know how much I love hydrangeas so it’s hardly surprising to my close friends that there are two floral wraps. I also adore gingham and it goes so well with a floral print so you can mix and match. There are five swaddles in grey, pink and blue (the blue floral is designed for both boys and girls). I hope you love them – I know I do and they’re what I’ll be giving my friends and family when they have babies.
We caught up with Robyn to find out more about Mama Maya and this exciting new collaboration.
Can you tell us what inspired you to launch Mama Maya? What was your vision for the brand?
I’ve always wanted to start a business that gave back, and the inspiration came to me in early 2015 when I was looking around my six-month-old son’s bedroom. We had so many muslin wraps – they’re so useful – but many of them were just so scratchy and shapeless. I thought about creating a range of swaddles that were stylish, fairly made in the finest organic muslin, with a portion from every sale going towards a maternal health cause – and within a couple of months, I was talking with manufacturers and sampling. Our swaddles are all about embracing a classic, timeless style – not fashion-driven or seasonal, they’re made to last and be loved for years. Beautifully made in organic cotton with binding edges and rounded corners ensures our wraps wear better and last longer. With at least one birthing kit funded with every swaddle purchased, we’re increasing awareness for maternal health around the world, and inspiring mothers and gift givers to shop with purpose. As someone who is always looking for the perfect baby shower gift for friends, I knew that this had the potential to become the go-to gift for a new baby, and a stylish essential for any new mum.